Promotional Guidelines
4.1 Approved Promotional Methods
- Affiliates may promote Gentle Wuff using:
- Content Websites & Blogs
- Social Media Platforms
- Email Marketing to opt-in subscribers only.
- Paid Advertising is allowed with prior approval (see restrictions below).
4.2 Prohibited Promotional Methods
- Pop-ups, Pop-unders, and Cookie Stuffing
- Affiliates may not use intrusive formats such as pop-ups, pop-unders, or any cookie stuffing techniques.
- Brand Bidding & PPC Campaigns
- PPC campaigns on any search engine are strictly prohibited.
- Affiliates may not bid on Gentle Wuff brand name, variations, or misspellings in search engine marketing campaigns.
- Affiliates may not use Gentle Wuff's brand name in ad copy, ad titles, or display URLs.
- Domain Name Restrictions
- Impersonation of WAYB
- Affiliates may not create websites, landing pages, or other content that mimics the look and feel of Gentle Wuff's website or misleads users into believing they are interacting with Gentle Wuff directly.
- Affiliates must ensure they are clearly identified in all promotional content.
- Unauthorized Coupon Codes
- Affiliates may only promote coupon codes distributed through AWIN or directly provided by WAYB.
- Sales generated using unauthorized coupon codes will be voided.
- Email Marketing Approval