Vermont Wagyu
For Media, Affiliates & Content Creators
1. Brand Overview
Vermont Wagyu is a small, family-owned farm raising 100% Fullblood, Certified Authentic Wagyu in the Green Mountains of Vermont. Our cattle are bred from world-class Wagyu genetics and raised with care, patience, and respect for the land.
Our brand is rooted in integrity, stewardship, and exceptional taste, offering a true farm-to-table experience with limited-availability beef raised the right way.
2. Brand Voice
Content featuring Vermont Wagyu should feel:
Honest, grounded, and farm-driven
Family-owned and purpose-led
Knowledgeable but approachable
Premium without pretension
Rooted in craft, care, and transparency
Avoid:
Flashy or hype-driven language
Trendy slang or exaggerated claims
Overly aggressive sales messaging
Comparing other beef brands negatively
3. Key Brand Messages
Small family farm in Vermont
100% Fullblood Wagyu
Certified Authentic Wagyu
World-class Wagyu genetics
Exceptional marbling, flavor, and tenderness
Farm-to-table transparency
4. Visual Guidelines
Recommended imagery:
Natural light, outdoor or farm-based settings
Cattle in pasture or calm farm environments
Close-ups of marbling, raw cuts, and cooked beef
Hands-on moments (butchery, cooking, plating)
Simple, honest food styling
Earth tones: greens, browns, natural reds
Avoid:
Harsh flash or heavy filters
Over-styled or unrealistic food imagery
Messy kitchens or cluttered backgrounds
Images that misrepresent marbling, cut size, or color
Stock photography that does not reflect the actual farm
5. Language & Naming
Always use:
Vermont Wagyu
100% Fullblood Wagyu (never “pure Wagyu”)
Certified Authentic Wagyu (capitalized when used as a phrase)
Avoid:
Abbreviations (VW, VT Wagyu, etc.)
Incorrect or vague claims such as “Kobe-style” or “American Wagyu”
Inaccurate cut names or descriptions
6. Claims & Accuracy
Creators must:
Accurately state “100% Fullblood Wagyu”
Use “Certified Authentic Wagyu” only as provided
Avoid health or medical claims (“healthier beef,” “heart-healthy,” etc.)
Avoid dietary promises (“low fat,” “lean,” “guilt-free”)
Avoid disparaging comparisons to other farms or beef brands
Reference limited availability honestly
7. Hashtags (Optional)
#VermontWagyu
#FullbloodWagyu
#CertifiedAuthenticWagyu
#FarmToTable
#FamilyFarm
Disclosure
Affiliates must follow FTC disclosure guidelines, including clear language such as:
“This post contains affiliate links. I may earn a commission at no additional cost to you.”
Asset Use
Use only Vermont Wagyu–provided assets or original content you create
Do not alter logos, packaging, or branding
Do not use outdated branding or imagery
Do not misrepresent sourcing, farming practices, or certifications
