| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Path de-duplicates sales against internal marketing channels to ensure accurate attribution. Affiliate commission is awarded when the affiliate link receives the last eligible click. |
| PPC Brand | | | Affiliates are not permitted to run PPC. Sales from Path’s own branded PPC campaigns take priority over affiliate tracking for attribution. |
| PPC Generic | | | Affiliates may not run PPC. Generic PPC campaigns run by Path are prioritized in attribution, and affiliate commission is only awarded if the affiliate receives the last non-PPC click. |
| Email Advertising | | | Sales attributed to Path’s own email marketing take precedence. Affiliate commissions apply only when the affiliate link receives the last eligible click. |
| Display Advertising | | | Display and retargeting campaigns run by Path take priority in attribution. Affiliate commission is awarded only if the affiliate touchpoint is the last eligible click. |
| Direct Partnerships | | | Direct partner and referral relationships managed by Path may take precedence over affiliate credit. Commissions apply when the affiliate receives the last eligible click. |
| Price Comparison | | | Path does not allow affiliates to use incentive or price-comparison models. Any internal or future Path price-comparison activity will take priority in attribution. |
| In House Publisher Programme | | | If Path operates any direct or internal influencer/ambassador programs, those may take precedence. Affiliate commission applies only when affiliates receive the last eligible click. |
| Other Affiliate Networks | | | If Path uses multiple affiliate networks, de-duplication ensures that only one publisher is credited per sale. The sale is awarded to the source that receives the last eligible click based on the attribution model. |
