Coniler Brand Guidelines1. Brand Essence
Mission: To make advanced hearing solutions affordable and accessible for everyone.
Vision: To empower seniors and adults with clear, comfortable, and confident hearing.
Core Values: Accessibility · Trust · Innovation · Care
2. Brand Voice & Tone
Voice: Clear, supportive, and professional
Tone:
For seniors: Warm, reassuring, patient
For general consumers: Informative, approachable, trustworthy
For partners/affiliates: Professional, reliable, transparent
3. Logo Usage
Always use the official Coniler logo.
Minimum clear space: equal to the height of the “C”.
Do not stretch, distort, or recolor the logo.
Acceptable backgrounds: white, light grey, or Coniler’s brand colors.
4. Brand Colors
Primary Blue: #0055AA (Trust, Technology)
Secondary Grey: #666666 (Neutral, Balance)
Accent Green: #2ECC71 (Health, Positivity)
White: #FFFFFF (Clean, Accessibility)
5. Typography
Primary Font: Helvetica Neue / Arial (for digital use)
Secondary Font: Georgia / Times New Roman (for editorial or print)
Usage:
Headlines: Bold, clear, accessible
Body text: Regular, easy to read, minimum 14pt
6. Imagery Guidelines
Show real people, preferably seniors or adults in everyday life.
Focus on warm, positive, independent lifestyle scenes (family gatherings, reading, walking outdoors).
Avoid overly medical or intimidating visuals.
Product images must be clear, high-resolution, with neutral backgrounds.
7. Messaging Examples
Tagline: Hear Better. Live Better.
Product Promise: “Affordable, reliable, and easy-to-use hearing solutions.”
Affiliate/Marketing Copy: “Join Coniler in bringing hearing clarity to millions—partner with us and grow together.”
8. Dos & Don’ts
✅ Do: Use consistent colors, fonts, and messaging.
✅ Do: Highlight key benefits (affordability, comfort, advanced technology).
❌ Don’t: Make unverified medical claims.
❌ Don’t: Use negative or stigmatizing language about hearing loss.
9. Application Examples
Website: Clean layout, easy navigation, accessible font sizes.
Advertising: Clear visuals, trust-building tone, call-to-action.
Packaging: Minimalist, professional, with clear instructions.
Affiliate Use: Only approved materials, following brand voice & imagery rules.
