PLUSH

PLUSH

Terms and Conditions

Welcome to the PLUSH affiliate programme on AWIN. By joining the programme, you agree to the following terms and conditions. These guidelines ensure fair use, brand protection and a positive experience for both partners and customers.

1. Commission & Payments

Commission is paid on validated sales only, excluding returns, cancellations and fraudulent orders.

Commission may vary by product category or promotion. Any changes will be communicated within AWIN.

Self-referrals (using your own affiliate link to buy for yourself) are strictly prohibited and will not receive commission.

2. Brand Guidelines

Affiliates must accurately represent PLUSH products, pricing and availability.

All content must align with PLUSH’s brand values: comfort, quality and premium sleepwear.

Affiliates must not make false claims about materials, sustainability or product performance.

Use only approved assets (imagery/video) or your own original content that reflects the brand positively.

3. Traffic Sources

The following traffic types are allowed:

Editorial and blog content

Social media posts and influencer content

Email newsletters (opt-in lists only)

Cashback, reward and loyalty sites (where approved)

Discount and voucher sites (only with prior approval)

The following traffic types are not allowed without written permission:

Paid search ads (PPC)

Ads bidding on PLUSH brand keywords, misspellings or close variants

Impersonation of PLUSH via ads, domains or social accounts

The following are strictly prohibited:

Adult, hateful or unsafe content

Incentivized clicks

Toolbars or browser extensions

Any traffic generated by bots, fake accounts or automated systems

4. Use of Vouchers & Promotions

Only vouchers or discount codes provided directly by PLUSH are permitted.

Unauthorised or unpublished codes must not be promoted.

Affiliates may not scrape, guess or generate codes.

Misuse of codes may result in reversal of commissions or immediate removal from the programme.

5. Domain & Brand Protection

Affiliates may not register domains containing “PLUSH”, “PLUSH sleepwear”, “PLUSH pyjamas”, or confusingly similar variations.

Social handles or pages impersonating PLUSH are not allowed.

Cloaking or masking URLs to appear as official PLUSH channels is prohibited.

6. Email Marketing

Email promotion is allowed only to fully consented, opt-in lists.

Spam, purchased lists or unsolicited mail is strictly prohibited.

Emails must clearly identify you as the sender and must not appear to come from PLUSH.

7. Content Restrictions

Affiliates must not create content that:

Misrepresents PLUSH, our materials or product quality

Contains offensive, discriminatory, or adult material

Suggests medical, therapeutic or unverified claims

Damages the brand reputation or misleads customers

8. Cookie Duration

AWIN’s default tracking rules apply. Valid tracking cookies must be in place at the time of purchase for commission to be attributed.

9. Programme Removal

PLUSH reserves the right to:

Remove affiliates at any time who breach these terms

Decline transactions or reverse commissions for suspicious or unethical activity

Update these terms as needed (changes will be posted on AWIN)

10. Contact

For questions, asset requests or partnership ideas, please contact us via the AWIN message centre.