Affiliate Branding Guidelines
1. Brand Name Usage
Always refer to us as Bungle Nursery Cribs or BungleCribs.com.
Do not abbreviate the brand name (e.g., BNC, Bungle, etc.).
Do not alter, misspell, or stylize the name differently.
Correct: Bungle Nursery Cribs
Incorrect: Bungle Cribz, BNC, Bungle Cribs Co.
2. Brand Voice & Messaging
Affiliates must represent the brand using the same tone we use:
Tone
Warm, trustworthy, and parent-friendly
Safety-focused
Clear and reassuring
Never pushy, overly salesy, or sensational
Key Messaging Pillars
Affiliates may highlight:
Premium nursery furniture at parent-friendly prices
Safe, quality-tested cribs and baby furniture
Customer-first service
Free expert support
Fast, reliable U.S. shipping
Trusted online-only nursery retailer
Avoid:
Making medical, health, or safety claims we have not stated
Over-promising results or pricing not found on the site
3. Visual Branding (Logos & Images)
Logo Usage
Only use approved logos provided inside Awin’s asset library.
Do not crop, distort, stretch, recolor, or overlay text on the logo.
Logo must be fully visible and unobstructed.
Colors
Affiliates may use website-inspired brand colors:
Forest Green – #0B3D2E
Cream White – #FAF9F6
Soft Sand – #E2D9C7
Charcoal – #2E2E2E
Avoid using colors implying danger, warnings, or clearance unless part of an authorized promotion.
Photography
Use only official product images supplied by Bungle Nursery Cribs or via Awin.
Do not alter product photos.
Do not use third-party crib photos unrelated to our catalog.
4. Content Do’s & Don’ts
Do
✔ Promote current offers, real pricing, and official sales
✔ Write parent-friendly, informative content
✔ Encourage safe nursery setup practices (without making medical claims)
✔ Link only to approved URLs and tracking links provided by Awin
Don’t
✘ Use coupon codes not authorized by BungleCribs.com
✘ Claim products are FDA-approved, “chemical-free,” or “100% safe”
✘ Use negative competitor comparisons
✘ Create misleading urgency (e.g., “only 1 left!” unless stated by us)
5. SEO & Keywords
Affiliates may use:
“Bungle Nursery Cribs”
“BungleCribs.com”
“nursery cribs online”
“baby cribs retailer”
“online nursery furniture store”
Avoid:
Using brand name in domain URL
Misleading SEO phrases implying partnerships we don’t authorize
6. Promotional Restrictions
Coupon sites may only publish approved, active codes.
Cashback/loyalty sites must clearly disclose rewards.
Email promotion is allowed only if not misleading and includes compliant unsubscribe options.
No advertising on adult, political, or controversial websites.
7. Social Media Guidelines
Always use correct brand name and our official website link.
Do not impersonate Bungle Nursery Cribs.
Do not create fake pages, profiles, or accounts using our name.
Sponsored posts must comply with FTC rules using clear disclosures such as:
#ad #affiliate #BungleNurseryCribsPartner
8. Prohibited Practices
Strictly prohibited actions include:
Cookie stuffing
Direct linking in paid search
Fake coupons
Misleading discounts
Reposting copyrighted product descriptions as “your own reviews”
Inflated claims about safety or chemicals
Violations may result in removal from the Awin program.
9. Contact for Branding & Support
For compliance checks, asset requests, or brand questions:
support@bunglecribs.com
