PRO-LINE DIRECT – AFFILIATE PROGRAMME TERMS & CONDITIONS
Welcome to the Pro-Line Direct affiliate programme.
By joining our programme, you agree to the following terms, which are designed to ensure fair competition, protect our brand integrity, and provide a strong foundation for long-term partnerships.
1. Programme Overview
Pro-Line Direct sells premium saunas, hot tubs, ice baths and wellness equipment within the UK. Our goal is to partner with high-quality affiliates who can generate genuine, purchase-intent traffic.
2. Commission Structure
• Standard commission rate: 5% CPA
• Commissions are paid on approved, non-cancelled, non-refunded orders only
• Commission is validated once an order is fully confirmed and out of any cancellation window
Note: commission is not paid on any order where the customer returns the item, cancels the order, or fails credit checks.
3. Prohibited Activities
To maintain fairness and protect our brand, the following actions are strictly prohibited:
a. Brand Bidding (Strictly Forbidden)
Affiliates may not bid on:
“Pro-Line Direct”
“Proline Direct”
“Pro Line Direct”
“Gym Fitness Store”
“GymFitnessStore”
Any misspellings
Any product-name + brand combinations (e.g. “Pro-Line Helsinki Sauna”)
Our domain name or variations
Any trademarked product names where prohibited
Important note:
Affiliates are allowed to bid against competitor brand terms, only our brands are restricted.
This rule applies to:
✓ Google Ads
✓ Bing Ads
✓ Yahoo
✓ CSS networks
✓ Any paid search system
If you violate this rule:
all commissions will be declined, and you may be removed from the programme immediately.
4. PPC Policy
Affiliates may run PPC campaigns only if they target non-brand generic terms, such as:
• infrared saunas
• outdoor saunas UK
• hot tubs for sale
• wellness equipment reviews
• home spa ideas
Landing pages must not resemble official Pro-Line Direct pages or claim to be the brand.
5. Cookie Stuffing, Forced Clicks & Fraud
The following are forbidden:
• Cookie stuffing
• Toolbar traffic
• Forced redirects
• Fake incentives
• Bots, click farms, artificial traffic
• Any attempt to overwrite another affiliate’s legitimate referral
Fraudulent activity will result in immediate removal and non-payment.
6. Content & Brand Representation Rules
Affiliates must not:
• Claim to be Pro-Line Direct
• Copy large sections of our site content
• Use our logo without permission
• Make false promises, claims or health statements
• Use misleading discounts or fake countdown timers
Affiliates may:
• Write reviews
• Produce comparison articles
• Create wellness-related content
• Use approved product images provided on request
7. Discount Codes
Only authorised discount codes may be promoted.
“Exclusive” codes must be explicitly approved by us.
Any use of unauthorised codes may result in declined commissions.
8. Email Marketing
Email affiliates must:
• Follow UK GDPR compliance
• Use an unsubscribe option
• Not impersonate Pro-Line Direct
• Submit creative for approval if requested
• Never email scraped or purchased lists
9. Social Media Promotion
Allowed:
• Organic posts
• Reels, Tiktoks, reviews, guides
• Affiliate link placement in captions or bios
Not allowed:
• Paid social ads using our brand name
• False claims or disguised advertorials
• Messaging that imitates customer service
10. Geo & Market Restrictions
Programme is UK-only.
Affiliates must not promote products to regions we do not ship to.
11. Order Validation
We decline commission for:
• Cancelled orders
• Returned orders
• Fraudulent or suspicious activity
• Orders outside the attribution window
• Non-UK orders
• Duplicate or test transactions
12. Termination
We reserve the right to remove affiliates who:
• Break brand-bidding rules
• Generate fraudulent traffic
• Misrepresent the brand
• Cause reputation damage
• Repeatedly ignore our policies
13. Communication
We aim to respond quickly to affiliate questions and encourage open communication. We may occasionally update these terms to reflect changes in policy or regulations.
