The Sleep Shop UK

Publishers may refer to our brand as:

“The Sleep Shop”

“The Sleep Shop UK”

“The Sleep Shop – Beds & Mattresses”

Publishers must not:

Use misspellings or variations

Claim “official” affiliation unless approved

Promote unapproved voucher codes

Affiliates may use:

Official logos provided by The Sleep Shop or via Awin

Product images included in our approved feed

Promotional banners supplied by The Sleep Shop

Affiliates may not:

Edit, stretch, re-colour or distort our logo

Alter approved creative assets without consent

Use outdated or unapproved visuals

Custom creative can be requested through Awin.

Publishers should represent The Sleep Shop in a tone consistent with our heritage and strong customer reputation:

Friendly

Honest

Helpful

Knowledgeable

Customer-first

No misleading or exaggerated claims are permitted, especially regarding price, delivery, or product performance.

Publishers may reference manufacturer brands we sell, including:

Silentnight

Rest Assured

Sleepeezee

Dunlopillo

Somnos

Dormeo

Graves & Wells

Sleep To Go

The Furniture Mill

Healthopaedic

Relyon

Jay-Be

Alpha

Shakespeare

Bentley

Papaya

Publishers must ensure:

Product names and specifications are accurate

All claims match our product feed or on-site descriptions

No unapproved medical or performance claims

No claims of exclusivity unless explicitly provided

Publishers must:

Use accurate pricing from our product feed or live website

Update promotions promptly

Promote only Awin-approved voucher codes

Remove expired promotions immediately

Publishers must not:

Invent discounts or replicate “fake” savings

Promote scraped or expired codes

Overstate stock levels, delivery promises, or price reductions

Affiliates may:

Use product images supplied via the official feed

Affiliates may not:

Use images from competitor or unrelated sites

Modify images in any way that misrepresents product quality or features

Add promotional overlays or text unless approved

Allowed optimization:

Generic mattress, bed and furniture keywords

Informational sleep content and comparison articles

Not allowed:

Creating pages designed to impersonate The Sleep Shop

Using metadata implying “official” affiliation

(PPC rules are covered separately.)

We reserve the right to request removal or amendment of content if it:

Misrepresents our brand or products

Uses unapproved, altered or outdated assets

Contains inaccurate or misleading information

Promotes unapproved voucher codes

Violates manufacturer brand usage guidelines

Non-compliance may result in removal from the program.