| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Only with manual approval.
Cashback partners may participate, but only when following all voucher, PPC and compliance rules. Only Awin-approved voucher codes may be used. |
| Content | | | High-quality content, review, editorial and comparison publishers are encouraged. Product information must remain accurate. |
| Discount Code | | | Voucher and discount code partners may promote only Awin-approved codes. No scraped, invented or expired codes permitted. |
| Email | | | Publishers must use fully permission-based mailing lists and comply with UK GDPR. No unsolicited bulk email activity is permitted. |
| Loyalty | | | Loyalty, reward, and employee benefit platforms are permitted under the same voucher and PPC rules as other partners. |
| Search | | | Publishers may run PPC on generic, non-brand keywords only.
Brand bidding, direct linking, misspellings, and brand+keyword combinations are strictly prohibited. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Publishers must comply with the following restrictions:
No promotion on adult, gambling, illegal or age-restricted websites.
No misleading claims about pricing, discounts, delivery times, stock levels or product performance.
No use of unapproved vouche |
