VIEREN Branding Guidelines for Affiliates
Partners promoting VIEREN watches must adhere to the following guidelines to maintain the luxury positioning and integrity of the brand:
Product Names
- Always use official VIEREN watch names.
- Do not use “The” before watch names.
- Refer to watches by their correct collection: OG Automatic, Stereo Collection, V Collection.
Photography & Visuals
- Use only approved product images provided in Lookbooks or Brand Book.
- Do not alter, crop, retouch, or overlay text/graphics on images.
- Do not change color, proportion, or design of the watches in visuals.
Brand Representation
- Do not associate VIEREN with adult content, age-restricted products, or promotions inconsistent with luxury positioning.
- Do not misrepresent pricing, availability, or watch features.
- Highlight Swiss Made movements, limited edition nature, and distinctive rectangular case designs.
- Emphasize craftsmanship, heritage, and design inspiration (modernist architecture, Studio 54 glamour, or artist collaborations where relevant).
Logos
- Use only official VIEREN logos.
- Do not modify, recolor, or distort logos.
- Maintain clear space around logos; avoid overlapping text or images.
Promotional Channels
- Comply with publisher restrictions in the program (no coupon, cashback/loyalty, or PPC brand-bidding sites).
- Ensure all messaging aligns with the premium, collectible nature of VIEREN watches.
