Maison Amara

Brand Name: Maison Amara
Brand Type: Contemporary Clothing Brand
Core Idea: Timeless elegance meets modern individuality.
Tagline (optional): Designed to Inspire. Crafted to Last.

Brand Mission

To create high-quality, thoughtfully designed clothing that empowers individuals to express their style with confidence and sophistication.

Brand Vision

To become a globally recognized lifestyle brand known for modern elegance, premium craftsmanship, and timeless style.

Brand Values

Elegance: Every design reflects refined simplicity and sophistication.

Quality: Premium materials and meticulous craftsmanship are at the heart of every product.

Authenticity: Style that celebrates personal identity.

Versatility: Clothing that adapts to every moment—effortlessly.

Longevity: Designs made to last beyond trends.

Voice Characteristics

Sophisticated

Confident

Minimalist

Warm & aspirational

Tone Guidelines

Speak with clarity and refinement

Emphasize quality, craftsmanship, and individuality

Avoid overly casual or slang-like language

Inspire rather than overwhelm

Example Tone:
“Crafted with intention and designed for the modern lifestyle, Maison Amara brings effortless elegance to every wardrobe.”

Logo Usage

Keep spacing around the logo clean and unobstructed

Use monochrome versions (black, white, or brand colors)

Do not stretch, distort, or place over busy backgrounds

Color Palette (Suggested)

You can adjust based on the exact aesthetic you want:

Primary Colors

Midnight Black (#0B0B0D) – Luxury, bold, modern

Cream White (#F5F4EF) – Soft, timeless, elegant

Secondary Colors

Warm Taupe (#A79888) – Neutral, versatile

Muted Gold (#C4A77D) – Subtle luxury for accents

Typography (Suggested)

Primary Font:

Serif: Playfair Display / Cormorant Garamond
(Elegant headings, luxury feel)

Secondary Font:

Sans-serif: Inter / Lato
(Clean body text, modern minimalism)

Soft, natural lighting

Clean backgrounds (studio or minimalist indoor settings)

Neutral colors, muted tones, and timeless styling

Focus on textures, details, and craftsmanship

Models portrayed with confidence and authenticity

Contemporary silhouettes with clean lines

Neutral color palettes with occasional statement tones

Elevated basics, modern classics, and refined statement pieces

Prioritize comfort, tailoring, and high-quality fabrics

In-Store / Online Feel

Minimal, clean, and luxurious

Smooth navigation, simple layout

Consistent tone and visual style across all platforms

Packaging Guidelines

Simple and premium

Use black, cream, or taupe

Consider eco-friendly materials

Add refined branding, such as a gold-foil logo or embossed design

Brand Personality Online

Inspirational, elegant, and modern

Share behind-the-scenes craftsmanship

Highlight textures, materials, and styling tips

Content Themes

Product spotlights

Minimalist lifestyle imagery

Fashion editorial-style photos

Customer stories

Sustainability or quality-focused content

Hashtag Strategy

#MaisonAmara

#EffortlessElegance

#ModernClassics

#CraftedToLast

Maison Amara promises clothing that blends timeless sophistication with modern expression—crafted with care, made to last, and designed to empower.