This guide explains the standards, responsibilities and practical steps required for any affiliate or strategic partner who creates content and passes qualified leads to our solar and heating solutions business. It ensures compliance with industry regulations, protects our brand, and sets out the operational process for onboarding and tracking.
1. Regulatory Compliance Requirements
Any partner producing content must comply with the following principles.
1.1 Accuracy and Evidence
Partners must:
- Present information that is accurate, evidence based and not misleading.
- Avoid inflated savings claims, guarantees or statements that cannot be independently verified.
- Use only approved performance and cost saving examples supplied by us.
1.2 Fair and Clear Messaging
- Content must be easy to understand and must not exploit vulnerable groups.
- Messaging must clearly state that individual quotes vary and depend on property type, usage, location and technical suitability.
1.3 No Advice or Misrepresentation
Partners must not:
- Provide financial or technical advice they are not qualified to offer.
- Present themselves as acting on behalf of us unless formally authorised.
- Suggest government endorsement, funding or grant eligibility unless confirmed by us.
1.4 Advertising Standards and Consumer Protection
Partners must comply with:
- UK Advertising Standards Authority requirements.
- Consumer Protection from Unfair Trading Regulations.
- Any industry guidelines on environmental or sustainability claims.
2. Brand Guidelines Overview
Partners must follow our brand rules when referencing or promoting us.
2.1 Name and Tone
- Use the approved business name exactly as provided.
- Keep a professional, factual and customer centred tone.
2.2 Logo Usage
- Use only approved logo files supplied by us.
- Logos must not be distorted, recoloured or placed on visually unsuitable backgrounds.
- Maintain minimum spacing around the logo and keep it clearly visible.
2.3 Prohibited Uses
- No imitation of our brand style to create misleading association.
- No adaptation of logos, icons or taglines.
3. Content Standards
3.1 Approved Claims
Partners may use:
- Trustpilot scores provided by us.
- Verified statistics on customer savings or performance.
- Approved descriptions of products and services.
3.2 Disallowed Claims
Partners must not:
- Guarantee specific financial savings.
- Use comparative statements that position competitors falsely.
- Refer to products as free unless we have provided written confirmation.
3.3 Use of Images
- Only use approved images or media supplied by us.
- Do not use stock imagery that may misrepresent real installations.
4 Quality of leads
- All enquiries must represent genuine interest from individuals or businesses that are actively seeking a solar or heat pump installation. Each lead will be validated by our team to confirm intent and suitability. Approved leads will be paid out within 7 days of confirmation.
