Bruusta US

The smarter way to drink kombucha.
Bruusta makes brewing kombucha at home effortless, delicious, and healthy — delivering fresh, raw, naturally carbonated kombucha on tap with minimal effort.

Brand Purpose

To revolutionise at-home kombucha brewing with a simpler, smarter and more enjoyable experience.

Brand Mission

To bring the good life on tap to homes everywhere — fresh, fizzy, healthy kombucha available any time.

These are the core qualities Bruusta stands for:

Tasteful

Rich, complex flavours created through long-fermented bases and high-quality tea blends. A modern design aesthetic that looks great in any kitchen.

Craftable

Customisable drinks through flavour shots and garnishes, giving users freedom to create their perfect pour.

Sustainable

Replaces 17 bottles per 5L batch and reduces transport weight by 75%. Long-life brewer and recyclable packaging.

Uncomplicated

A $40m-engineered, foolproof system that eliminates traditional kombucha brewing failures, mess, and risk.

Authentic

Real tea. Real fermentation. Real living cultures. A fraction of the cost of bottled kombucha and far fresher.

Bruusta speaks with fun, fresh, simple, smart energy.

How We Talk

Friendly, upbeat, and human

Clear, practical guidance without jargon

Celebratory about everyday moments

Confident but never complicated

Playful where it fits (e.g., “bruu-ing”, “bruulife”)

Do’s

Celebrate fizz, freshness, and flavour

Keep language warm and encouraging

Be concise and helpful

Highlight health benefits naturally

Don’ts

Avoid technical brewing jargon

Avoid overusing the “double uu” wordplay

Avoid clinical or overly scientific tone

Logos

Use primary horizontal logo where possible

Stacked logo only for narrow/small spaces

Always keep clear space around the logo (1× the height of the “b”)

Never stretch, distort, recolour, or outline the logo

Colours

Primary Colours

Coral (#E56A54) — headline colour

Sky Blue (#6BA4B8) — background/brand blocks

Secondary Colours

Yellow (#FFC845)

Soft Cedar, Teal, Clover, Orange variations

Background / Support Colours

Cream (#F5E1A4) plus % tints

Soft neutrals for balance

Use colours boldly but with clean space. Avoid overcrowding.

Typography

Headlines: Baloo 2 (lowercase only)
Subheads: Nunito Black (ALL CAPS)
Body Text: Comfortaa or Nunito
Keep typography playful but clean.

Style Themes

Refreshingly Real: Everyday moments infused with bold, bright energy

Next-Level Fresh: Macro shots of bubbles, fruits, condensation, fizz

Beautifully Clean: Minimal, stylish shots in kitchen settings

Do’s

Capture real lifestyle moments

Use bright, modern lighting

Make kombucha look craveable and fresh

Don’ts

Avoid cluttered or dark imagery

Avoid overly staged or artificial setups

Use brand elements consistently:

On Tap (pouring moments)

Effervescence (bubbles/fizz)

Double U logomark

Bruu Process steps

These reinforce what makes Bruusta unique.

Key Phrases to Use

“Fresh, raw kombucha on tap”

“Virtually sugar-free”

“Naturally carbonated”

“Only 10 minutes of effort”

“6-day brewing process”

“Healthier bubbles”

“A smarter way to drink kombucha”

Approved Health Benefit Language

Keep statements factual and general:

Supports gut health

Contains organic acids and probiotics

A refreshing, healthier alternative to sugary drinks
Avoid medical claims or statements that imply healing or curing.

Brand name is always bruusta (lowercase)

“Double uu” wordplay is fun but should be used sparingly

Product terms:

bruusta = the brewer

bruu dock = fermentation dock

bruu base = kombucha base mix

bruu packs = ingredients packs

flavor shots = botanical infusions

Encourage lifestyle content: home moments, hosting, wellness

Show the tap moment — visually iconic

Encourage colour, energy, natural fizz

Use hashtag: #bruulife

Bright, modern, “SoCal” feel — upbeat, summery and fresh.
Think: light synths, medium–high tempo, energetic but chill.