| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content | | | |
| Coupon Code | | | |
| E-mail | | | |
| Loyalty | | | |
| Search |  |  | |
| Behavioural Retargeting | | | Must comply with privacy laws and avoid brand bidding. Retargeting cannot interfere with merchant’s own retargeting campaigns without approval. |
| Media Brokers | | | Traffic must be transparent, brand-safe, and pre-approved. Any paid placements or programmatic activity must be disclosed before launch. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | |
