| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We de-duplicate conversions against paid media and other affiliate networks. |
| PPC Brand | | | Brand PPC takes priority over affiliate traffic. |
| PPC Generic | | | Generic PPC takes priority when it is the last click. |
| Email Advertising | | | Email marketing conversions are attributed internally. |
| Display Advertising | | | Display ads are prioritized within our attribution model. |
| Direct Partnerships | | | Managed influencer or partner traffic may override affiliate traffic. |
| Price Comparison |  |  | |
| In House Publisher Programme | | | We operate an internal affiliate program. If a sale is attributed to our in-house program as the final click, it will override Awin attribution to prevent duplicate commissions |
| Other Affiliate Networks | | | Conversions are de-duplicated across affiliate networks. |
