| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Cashback partners must clearly disclose commission incentives to users and ensure all activity is genuine and non-fraudulent. |
| Content | | | Content publishers may promote via articles, reviews and editorial placements, provided claims are accurate and not misleading. |
| Discount Code | | | Only authorised and valid discount codes may be promoted. Unapproved or expired codes must not be published. |
| Email | | | Email marketing requires prior approval and must comply with applicable data, privacy and anti-spam regulations. |
| Loyalty | | | Loyalty partners may promote offers provided reward terms are transparent and users clearly understand earning conditions. |
| Search | | | Search activity is allowed, however bidding on brand, brand + generic, misspellings, or trademarked terms is not permitted unless pre-approved in writing. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Publishers must not promote adult, illegal, offensive or age-restricted content. No cookie stuffing, forced clicks, ad hijacking, toolbar injections, fraudulent behaviour or unauthorised promotions are permitted. |
