1. Brand Philosophy / About Us
Maison Stride is a luxury men’s footwear brand focusing on handcrafted shoes.
They emphasize timeless design and traditional craftsmanship combined with modern sensibility.
Their footwear is meant to reflect a man’s journey — “deliberate, confident, and refined.”
They work with master shoemakers, prioritizing precision, patience, and quality materials (full-grain leathers, suede, durable soles).
Their philosophy leans into “slow craftsmanship” — rejecting disposable fashion in favor of durable, character-rich pieces.
2. Mission / Statement
They see “stride” as a metaphor for purpose and movement — the brand name itself is a “statement of movement and purpose.”
They aim to serve men who “walk their own path,” who value heritage but live in the present, and who want distinction rather than just attention.
3. Product Quality
Their shoes are handcrafted, built to last, and made with high-quality materials.
Example: Their “Rome Shoe” uses full-grain Camello leather and has a leather sole with rubber inserts.
They use Blake construction for their shoes, which allows for resoling.
4. Brand Tone / Values
Elegance & Strength: Balancing refined design with robustness (both in aesthetics and build).
Authenticity: They emphasize genuine craftsmanship and materials.
Purposeful Journey: The idea that each customer’s “stride” is part of his life story.
Slow Design: Prioritizing lasting value over trend-chasing.
What a Brand Guideline (for Maison Stride) Should Include
Since a full guideline isn’t publicly available (or at least I couldn’t locate it), here are the key sections you could develop (or ask for) to formalize Maison Stride’s brand identity:
Brand Positioning
Brand promise
Target audience / customer personas
Value proposition
Brand Voice / Tone
Key adjectives: refined, purposeful, authentic, timeless
Messaging pillars: craftsmanship, journey, quality, heritage
Visual Identity
Logo usage (clear space, sizing, color variations)
Color palette (primary, secondary, neutrals)
Typography (which fonts, when to use serif / sans)
Imagery style (product photography, lifestyle imagery)
Iconography or graphic elements (if any)
Product Design Language
Materials (leathers, suedes, soles)
Construction methods (e.g., Blake construction)
Quality standards (stitching, finish, durability)
Packaging & Collateral
Shoe box design
Tissue paper, dust bags, tags
Brand stationery (business cards, letterheads)
Brand Experience
Customer journey (from website to unboxing)
Touchpoints: digital, retail, packaging
Aftercare (resoling, shoe maintenance)
Brand Values & Ethics
Sustainability or sourcing principles (if any)
Craftsmanship ethics
Quality guarantees or warranties
