Rakks Architectural Shelving and Hardware

1. Program Eligibility

The Rakks Affiliate Program is open to legitimate publishers, creators, and marketing partners whose promotional methods align with our brand values and quality standards. Rakks reserves the right to approve, decline, or remove any application or publisher at our sole discretion for any reason, including brand safety concerns or anticipated risk.

2. Compliance With Policies

Publishers must comply with all Rakks program policies, including PPC rules, promotional restrictions, brand guidelines, and transaction policies. Violations may result in immediate removal from the program and reversal of commissions.

3. Approved Promotional Methods

Affiliates may promote Rakks through approved channels such as:

• - Content sites, blogs, editorial placements
• - Social media posts and profiles
• - Email newsletters (opt-in only)
• - Review, comparison, or design-focused sites

The following are not allowed unless explicitly approved:

• - Incentivized traffic, rewards, or forced clicks
• - Toolbar, browser extension, or plugin-based monetization
• - Unapproved coupon distribution
• - Any artificial traffic manipulation, bots, or cloaking

4. Brand Representation

Affiliates must represent Rakks accurately, professionally, and in a manner consistent with a premium architectural brand.
Prohibited behaviors include:

• - False, exaggerated, or misleading claims
• - Unauthorized pricing promises or discount claims
• - Mislabeling custom services or product capabilities

Rakks may request edits or removal of inaccurate content at any time.

5. Use of Creative Assets

Only approved assets (text links, banners, product images, and messaging) provided within Awin or supplied directly by Rakks may be used.
Any modification, recreation, or AI-generated derivative of Rakks creative assets requires written approval.

6. Brand Bidding & Trademark Usage

To protect brand integrity and avoid consumer confusion, the following rules apply:

• - No bidding on Rakks brand terms, misspellings, or close variations
• - No use of "Rakks" in ad titles, display URLs, or descriptions without explicit written approval
• - No impersonation, including landing pages, domains, or social handles that resemble Rakks
• - Affiliates must include Rakks brand terms as negative keywords in paid search campaigns

Violations may result in immediate removal and commission reversal.

7. Coupon & Discount Policy

Rakks does not operate a public coupon program. Therefore:

• - Unauthorized coupon codes may not be created, promoted, or implied
• - Affiliates may not list “fake” or “expected” coupon codes
• - Coupon and loyalty publishers are permitted only if they promote valid offers explicitly provided by Rakks

Any misuse of coupon-related traffic may result in removal.

8. Cookie Duration & Attribution

Standard Awin tracking applies.
Commissions are awarded to the affiliate whose click leads to the last valid tracked sale prior to purchase.

9. Fraud & Abuse

The following are strictly prohibited:

• - Self-referrals
• - Cookie stuffing
• - Forced clicks
• - Bot or non-human traffic
• - Misleading redirects or URL masking
• - Incentivized clicks outside of approved loyalty/cashback formats

Rakks reserves the right to reverse transactions and remove publishers engaging in any suspicious or abusive behavior.

10. Content & Brand Safety Standards

Rakks maintains a zero-tolerance policy for placements on:

• - Adult content, pornography, or explicit material
• - Hate speech, extremist content, or political propaganda
• - Platforms promoting illegal activity, weapons, drugs, or harassment
• - Low-quality, AI-scraped sites created solely for SEO manipulation
• - Unsafe or controversial environments that may damage brand reputation

Rakks may remove any publisher at any time for any reason, including anticipated brand safety risks or concerns not explicitly listed here.

11. Performance Expectations

While Rakks welcomes a wide range of publisher types, we maintain quality standards:

• - Publishers must maintain authentic traffic sources
• - Sites must provide real value to users (editorial, community, social, etc.)
• - Zero-click or non-engagement traffic may be reviewed
• - Low-quality or non-performing accounts may be paused or removed

12. Geo-Targeting

Rakks ships within the U.S. and select international regions.
Affiliates must ensure all promotional content reflects accurate availability and shipping limitations.

13. Intellectual Property

Use of Rakks trademarks, logos, imagery, or branding must comply with trademark guidelines.
Publishers may not:

• - Register domains containing “Rakks” or confusing variations
• - Create social profiles or pages implying official representation
• - Use Rakks-owned photography or product images without approval

14. Program Changes

Rakks reserves the right to update commission rates, policies, eligibility criteria, and promotional rules at any time. Continued participation constitutes acceptance of updated terms.

15. Termination

Rakks may suspend or terminate any publisher account at any time, with or without notice, for:

• - Policy violations
• - Fraudulent or suspicious activity
• - Brand bidding
• - Misleading promotions
• - Unsafe or inappropriate content
• - Poor traffic quality
• - Any reason deemed detrimental to Rakks' brand safety or business interests

Rakks’ decision is final.