| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Rakks uses deduplication to ensure accurate attribution across all marketing channels. The “winning” channel will be determined based on last valid click rules. |
| PPC Brand | | | Sales driven by Rakks’ own brand PPC campaigns take attribution over affiliate traffic to protect brand bidding strategy. |
| PPC Generic | | | Generic PPC clicks will win attribution only if they occur after the affiliate click. If an affiliate link is the last click following a generic PPC interaction, the affiliate is awarded the commission. |
| E-mail Advertising | | | Commissions will be deduplicated if a click from a Rakks internal email campaign occurs subsequent to the affiliate click (i.e., the email is the last interaction before purchase) |
| Display Advertising | | | Deduplication applies only if a click on a display/retargeting ad is the last interaction. Post-view (impression-based) display conversions will not override a valid affiliate click. |
| Direct Partnerships | | | Direct partnerships are treated as a competing channel; whichever partner (Direct or Network) drives the last valid click will win the attribution. |
| Price Comparison | | | Rakks does not currently run a price comparison program; affiliates in this category may receive full commission when applicable. |
| In House Publisher program | | | If Rakks adds internal content sites, marketplace listings, or house affiliate IDs in the future, those may be prioritized. |
| Other Affiliate Networks | | | If Rakks expands to additional networks, deduplication will ensure cross-network fairness and eliminate double payment. |
