Brand Identity
Peracas is a contemporary jewelry brand inspired by Renaissance art and Greek mythology.
The brand reflects timelessness, craftsmanship, and modern elegance.
Color Palette
Burgundy, emerald green, navy, turquoise, light pink and ivory.
Tone of Voice
Warm, elegant, refined and confident.
Storytelling should highlight artistry and craftsmanship.
Communication must feel inspiring, sophisticated and authentic.
Product Presentation
Use full and accurate product names (e.g. Laila Earrings).
Always include product description.
Use clean and minimal backgrounds.
Social Media Guidelines
Use lifestyle images, detailed close-ups and craftsmanship-focused visuals.
Influencers and PR partners should reflect polished and natural styling.
