FashionAddict.uk Branding Guidelines
1. Brand Identity
Brand Name: FashionAddict.uk
Brand Essence: FashionAddict.uk is a modern, trendy, and accessible UK-based clothing brand that celebrates individuality and style. Our mission is to provide high-quality, stylish apparel for both men and women that makes fashion fun, comfortable, and inclusive.
2. Logo Usage
Primary Logo: The FashionAddict.uk logo should be used in its original form, without distortion, and should always be clearly visible.
Spacing: Maintain clear space around the logo equal to the height of the letter “F” in the logo to avoid visual clutter.
Background: The logo should be placed on a clean, contrasting background to maintain legibility. Avoid placing it over busy images or patterns.
Do Not: Alter the color, orientation, or typography of the logo. Do not add effects such as shadows or outlines.
3. Color Palette
Primary Colors:
Black: #000000
White: #FFFFFF
Fashion Blue: #1A73E8
Soft Grey: #F4F4F4
Secondary Colors (for accents and highlights):
Bold Red: #D32F2F
Vibrant Yellow: #FFEB3B
4. Typography
Primary Font:
Typeface: "Montserrat"
Usage: Headings, titles, and any key brand text.
Weights: Regular, Bold
Secondary Font:
Typeface: "Roboto"
Usage: Body text and subheadings.
Weights: Light, Regular
5. Imagery
Style: Use clean, high-quality imagery that aligns with modern fashion trends. Photography should focus on showcasing the clothing in a real-life context, emphasizing comfort, style, and versatility.
Tone: Imagery should feel fresh, dynamic, and inclusive, reflecting a lifestyle that resonates with diverse audiences.
Do Not: Use overly staged or artificial-looking photos. Avoid cluttered backgrounds that distract from the clothing.
6. Brand Voice
Tone: FashionAddict.uk's tone should be confident, approachable, and inspiring. We speak directly to a fashion-forward audience but ensure our messaging is inclusive and welcoming to all.
Language: Use clear, friendly, and engaging language. Keep the language simple, yet stylish.
Key Phrases:
"Express yourself with style."
"Trendy, comfortable, and affordable fashion."
"Your go-to fashion destination."
7. Social Media Guidelines
Content: Content should be authentic, focusing on fashion tips, new arrivals, and seasonal trends. Always use high-quality images and videos to showcase the products.
Hashtags: Use branded hashtags like #FashionAddictUK and #FashionAddictStyle to encourage community engagement.
Engagement: Respond to customer comments and inquiries in a timely and friendly manner.
8. Brand Application
Website: The brand’s visual identity should be consistent across all online platforms, ensuring that fonts, colors, and logos are used properly. The website should feel modern, clean, and user-friendly, with a focus on ease of navigation.
Packaging: Packaging should reflect the brand’s commitment to sustainability. Use minimal, recyclable materials with the logo clearly visible.
9. Brand Personality
Core Values:
Style: Always at the forefront of fashion trends.
Quality: We focus on high-quality materials and craftsmanship.
Sustainability: FashionAddict.uk is committed to reducing environmental impact through sustainable practices.
Inclusivity: We celebrate diversity and welcome all individuals to express their unique style.
10. Do’s and Don’ts
Do:
Use the logo, colors, and fonts consistently across all marketing materials.
Maintain a positive and respectful tone in all communications.
Keep imagery fresh, real, and aligned with the brand's image.
Don’t:
Use unapproved fonts, colors, or logos.
Use low-quality images or inappropriate content that may harm the brand's reputation.
Deviate from the brand voice in a way that feels disconnected or unprofessional.
