GenuinePurity

GenuinePurity

Program Terms

Independent Contractor Agreement: Terms and Conditions
for Participation in the GenuinePurity Affiliate Program (called “GenuinePurity”)

Updated as of November, 2024

Now for the “fine print.” We want to treat each other fairly
and conduct our respective businesses honestly. These are the terms and
conditions (“Terms”) under which you can be our independent contractor to
promote GenuinePurity products on independent websites in return for a
commission on sales. GenuinePurity reserves the right to vary the Terms at any
time. You must be in compliance whether or not you receive notice of changes.

  1. First,
    for clarity's sake, here are definitions of some terms that we will use in
    the agreement.
    1. "Ads"
      mean all internet advertising including, for example, banners, buttons,
      clicks, co-registrations, e-mails, audio and video files, content, text,
      graphic files and similar media and/or data.
    2. "Advertising
      Material" means the banners and product information in the
      Affiliates' resource area of GenuinePurity websites, to be used for
      promotional activities.
    3. "Affiliate"
      means an independent, non-employee of GenuinePurity who has been granted
      the rights described below for promoting the Products of GenuinePurity in
      exchange for a Commission, subject to all the Terms.
    4. "Affiliate
      Website" means the site operated by the Affiliate or Network (as
      defined below), as distinct from this website or any other website
      operated by GenuinePurity itself.
    5. "Agreement"
      means this document, which is a contract, setting forth the Terms of the GenuinePurity
      relationship with you.
    6. "Commission"
      means the commission payable to the Affiliate as a direct result of
      visits to GenuinePurity Websites via Links. Commissions are calculated as
      a percentage of the product sales price, excluding shipping and/or
      applicable taxes or duties. You will find information on the Commissions
      policy in the "Payment Details", "Products and Offers",
      and "FAQ" sections of this GenuinePurity Website.
    7. "Confidential
      Information" means the information conveyed or discovered in
      connection with the Agreement, that regard (as applicable) the other
      party's business transactions, sales, commissions, supply, research,
      computer programs, code, financial data, business plans, marketing data,
      distribution, and affiliate program methods.
    8. "Intellectual
      Property" means the registered or unregistered patent, copyright,
      database right, design right, trademarks and service marks or other
      industrial or intellectual property right of Leading Edge Health (“LEH”) anywhere
      in the world, existing now or later, and the sole right to apply for them
      and any actual application for them.
    9. "
      Leading Edge Health" means Leading Edge Health Inc., and all
      companies and/or brands owned by or associated with, now or in the
      future, Leading Edge Health Inc. which include GenuinePurity
      ("LEH").
    10. "Leading
      Edge Health Website" means a website owned by LEH (including the GenuinePurity
      website), as opposed to Affiliate or Network websites that are owned and
      operated by Affiliates/Networks as independent legal entities.
    11. "Liability"
      means legal actions, awards, costs, claims, damages, losses (including
      direct or indirect consequential losses), demands, expenses, fines, loss
      of profits, loss of reputation, judgments, penalties, and proceedings and
      any other losses. LEH will not be held liable or responsible for any
      actions or inactions of Affiliates and/or Networks.
    12. "Link"
      means a unique hypertext link between the Affiliate Website and a GenuinePurity
      website, used to promote the Products by a GenuinePurity Affiliate in
      accordance with the Terms, for the sole purpose of carrying out the
      Promotional Activities.
    13. "Network"
      means a person or company that buys traffic using one or more
      sub-affiliates; all sub-affiliates are included under the term
      "Network," and it is the sole responsibility of the Network to
      ensure compliance with the Terms by the sub-affiliates, and the Network
      bears sole Liability for the actions or inactions of its sub-affiliates.
    14. "Products"
      means the products shown on the GenuinePurity website that are available
      for promotion by Affiliates through the GenuinePurity affiliate program.
    15. "Promotional
      Activities" means the use of Advertising Material on the Affiliate
      or Network Websites by the Affiliate/Network to promote the Products
      and/or to drive traffic from the Affiliate/Network website(s) to the GenuinePurity/LEH
      website(s) via the Link.
    16. "Transaction"
      means the actual customer sale of a Product on a GenuinePurity website
      that arises as the direct result of the customer visiting the GenuinePurity
      website via the Link from the Affiliate Website.
    17. "GenuinePurity"
      is the name of an affiliate marketing program owned and operated by LEH.
    18. "GenuinePurity
      Website" means a website (including this one) owned and/or operated
      by LEH, as opposed to Affiliate or Network Websites that are owned and
      operated by Affiliates/Networks as independent legal entities.
    19. "You"
      means an Affiliate or Network signing the Terms ("Your,"
      possessive).
  2. No
    Spamming
    1. The
      following forms of unsolicited communications are considered spam by GenuinePurity,
      and are prohibited (the list is not exhaustive):
      1. Unsolicited
        e-mail,
      2. Unsolicited
        direct communication,
      3. Unsolicited
        instant messaging, electronic newsletters without double opt-in, and
      4. Unsolicited
        postings on public forums such as newsgroups, message boards, chat
        rooms, instant chat programs, guest books, web pages, or any other
        public forum, unless You:
        1. are
          the 100% owner, 
        2. have
          been given written permission by the owner, or
        3. post
          in public forums in the "business opportunities" forum, if
          applicable.
    2. GenuinePurity
      does NOT pay for conversions from spamming.
    3. If
      You are caught promoting our products and sites with spam, your account
      will immediately be terminated, all amounts otherwise owing will be
      forfeited, and we will pursue legal action. Why is GenuinePurity so
      strict with its anti-spam measures and enforcement of its anti-spam
      policy?

a.                 
The reasons are simple. First of all, it is
illegal. Secondly, we want You to be successful and make more money in the GenuinePurity
program. Spamming equates to a poor gamble on minor short-term gains at the
expense of assured long-term success.

  1.  
    1.  
      1.  
        1. Programs
          that condone spamming end up being blacklisted and relegated to bottom
          feeding with slow and unreliable web hosting options – low on speed and
          high on downtime.
        2. We
          are able to secure top-level, fast, reliable web hosting to serve our
          web pages and order pages to your productive, targeted audience because
          we have not sacrificed these privileges by hammering an unproductive
          and poor target audience with unsolicited marketing.
        3. Programs
          that condone spamming end up with product URLs, domains, and websites
          being content-filtered by block lists and anti-spam software, which
          means that critical e-mails such as Commission notifications, Affiliate
          newsletters, and order confirmations will not get through.
        4. If
          a website is deemed to be generating spam, third-party testing
          services, such as McAfee Site Advisor, can render a negative review of
          the website.
          1. This
            can result in the denial of paid search term advertising.
  2.  
    1. If
      You have any questions about whether or not your marketing methods are
      banned by this policy, contact us BEFORE you start your campaign.
    2. If
      You wish to market by e-mail, You must first request permission from Your
      affiliate manager. If permission is granted, the manager will provide
      details on the GenuinePurity "suppression list," which is used
      to avoid sending unwanted e-mails. You must:
      1. exclude
        addresses on the list,
      2. include
        an opt-out link in their e-mails, and
      3. send
        e-mail addresses of opt-outs to affiliate@GenuinePurity.com
  3. Personal
    Information
    1. It
      is Your sole responsibility to ensure that the personal details that You
      provide on the application are true and accurate and that You will inform
      us if they change. You hereby also warrant that you are who You say You
      are in Your application.
    2. The
      Affiliate shall give GenuinePurity a functioning e-mail address that the
      Affiliate checks regularly.
    3. In
      some places, there is a minimum age requirement for dealing in products
      of an adult nature, and for making any binding contract at all. It is
      Your sole responsibility to determine whether the place from which You
      operate your website or the place of Your residence has a minimum age
      requirement for both of these matters and to comply with any such
      requirements. By agreeing to this contract, You warrant that you are old
      enough.
    4. You
      warrant that you also possess all other rights, permissions, and
      competencies to run a website that deals in products of an adult nature.
    5. You
      hereby consent that we may use the information that You provide in Your
      application in order for us to carry out any checks that we consider
      necessary to confirm Your identity and suitability for the program, or
      for any other purpose which GenuinePurity in its sole discretion deems
      necessary.
    6. We
      reserve the right to prosecute persons who sign up as Affiliates under
      false identities and then use such identities for purposes besides purely
      Promotional Activities. 
    7. On
      submission of an application to become an Affiliate or Network with GenuinePurity,
      the applicant shall be deemed to have accepted and to be bound by the
      Terms.
  4. The
    Permission We Allow You
    1. Upon
      accepting Your application, GenuinePurity grants You permission to market
      the GenuinePurity Products, as offered on a GenuinePurity Website,
      pursuant to the Terms, on a strictly independent contractor basis.
    2. The
      permission to market includes a non-exclusive, non-transferable,
      royalty-free, revocable license to use GenuinePurity Intellectual
      Property in conjunction with Advertising Material, for the sole purpose
      of Promotional Activities.
      1. This
        permission does not include the right to use LEH or LEM trademarks, or
        any word(s) confusingly similar to them ("confusingly similar"
        in LEH's sole discretion), in the Affiliate's/Network's corporation or
        domain name.
        1. There
          will be an exception in the case of a domain name if You ask for and
          receive express, written permission.
  5. GenuinePurity
    Rights
    1. All
      data supplied via the Link either to or from the Affiliate and/or the
      Affiliate Website and all Intellectual Property rights in the same, and
      any and all goodwill generated by the Affiliate's activities shall accrue
      to and belong to GenuinePurity exclusively.
      1. GenuinePurity
        is entitled to monitor the Affiliate Website to determine that the
        Affiliate's/Network's participation in the GenuinePurity Affiliate
        program is appropriate.
        1. If,
          in the sole discretion of GenuinePurity, GenuinePurity considers Your
          participation in the program inappropriate, GenuinePurity may either:
          1. notify
            You of the changes it requires, or
          2. terminate
            this Agreement without notice and without penalty for GenuinePurity
            and LEH.
    2. All
      Intellectual Property used in accordance with this Agreement by either or
      both parties shall remain the exclusive property of the respective
      originating or issuing party.
    3. No
      transfer of Intellectual Property ownership or conveyance of rights is
      intended or conferred in this Agreement.
    4. You
      shall carry sole Liability for ensuring that You do not infringe the
      Intellectual Property rights of third-party owners of intellectual
      property.
    5. Both
      parties will be held to confidence in any matters of business with regard
      to this Agreement.
    6. GenuinePurity
      will own all right, title and interest in and to all information that is
      created or collected in the operation of the GenuinePurity Websites.
    7. In
      order for us to optimize your experience with GenuinePurity, we may use
      cookies on and emanating from the GenuinePurity site and all other
      websites operated by LEH.
  6. Affiliate
    Obligations
    1. General
      1. The
        Affiliate shall conduct him/herself with honesty and integrity.
      2. The
        Affiliate shall comply with every applicable law, ordinance, rule, case
        law precedent, administrative ruling and/or regulation of every
        applicable country, federation of countries (such as the European
        Union), state, province, county, municipality and/or other jurisdiction
        in which the Affiliate attempts to conduct his/her affiliate affairs.
        1. For
          greater certainty, this obligation applies to the rules, regulations,
          case law precedents, and administrative rulings of the U.S. Food and
          Drug Administration, the U.S. Federal Trade Commission, and all other
          consumer protection bodies in and outside the United States.
        2. You
          must post a privacy policy on your website(s) that discloses how you
          collect, use, share and/or sell personally identifiable information,
          pursuant to applicable laws and regulations.
        3. You
          shall also post Your own Terms and Conditions.
        4. The
          Affiliate may not copy the Privacy Policy or Terms and Conditions of GenuinePurity
          websites verbatim
    2. Links
      1. The
        Links shall be displayed throughout your Affiliate Website.
      2. The
        Link that GenuinePurity will provide for You from the GenuinePurity
        Website identifies the linked site as the Affiliate Website, and
        therefore:
        1. It
          is the Your sole responsibility to ensure that this unique link is used
          and maintained, for otherwise the Commission may not be tracked,
          recorded and/or paid, and
        2. GenuinePurity
          is not liable for any Commission lost, unearned, or unpaid resulting
          from the failure to use or maintain the unique Link.
      3. Affiliates/Networks
        using paid advertising on search engines (including, but not limited to,
        Google Ads and Bing Ads) or any other PPC or media buying platform,
        shall not link directly from their ads to any website owned by LEH. In
        order to be compliant, all paid traffic must go to an
        Affiliate's/Network's landing page. If You are found direct-linking, You
        may have Your accounts terminated and all Commissions forfeited.
      4. You
        may also not link to the Privacy Policy or Terms and Conditions of a GenuinePurity
        or LEH website.
    3. You
      may not make any representations, descriptions, or claims about the
      Products, including claims about Product efficacy, that are not contained
      on a GenuinePurity Website.

a.                 
GenuinePurity and LEH might change Product
claims from time to time.

  1.  
    1.  
      1.  
        1. It
          is your duty to review the GenuinePurity and LEH Websites regularly and
          bring your claims into conformity.
        2. Failure
          by GenuinePurity to send you actual notice of a change in Product
          claims does not relieve you of the responsibility to stay current with GenuinePurity's/LEH's
          Product claims, and make sure that Your websites stay conformed.
  2.  
    1. You
      must update the content of Your Website(s) as and when the Advertising
      Material on the GenuinePurity and LEH websites is updated, in order to
      maintain consistency between the Your website and the GenuinePurity/LEH
      websites.
      1. All
        maintenance and updating of Your website(s) the Your sole
        responsibility.
    2. You
      shall not frame any pages or parts of any pages of the GenuinePurity or
      LEH Websites or any other website, nor will You create the impression
      that Your website(s) is/are a GenuinePurity or LEH Website, part of a GenuinePurity
      or LEH Website, or part of any website that is not Your own website.
      1. By
        way of example, in order to avoid giving the impression that the
        Affiliate's website is a GenuinePurity website, the Affiliate shall not
        use the name "Leading Edge Health" nor the names of any
        companies or brands owned by or associated with LEH, as set forth in
        Section 1(h) of the Terms, nor the contact information for those, in its
        footer or elsewhere, in a manner implying that the site(s)/page(s)
        itself/themselves belong to LEH.
    3. The
      Affiliate shall not use or create any content, or link to a website that
      uses any content, that:
      1. contains,
        libelous, defamatory, obscene, abusive, discriminatory, or illegal
        materials;
      2. is
        invasive of any privacy and/or publicity rights;
      3. infringes
        third-party intellectual property rights;
      4. violates
        any law, or which is otherwise reasonably objectionable;
      5. contains
        information or claims about the Products other than information about
        the Products supplied on the GenuinePurity Websites;
      6. contains
        any material that would mislead or cause confusion about the Products or
        the relationship between the Affiliate and GenuinePurity;
      7. is
        a "flog" (a.k.a. "fake blog" or a "flack
        blog"), defined as a promotional blog posing as a non-promotional,
        unbiased source of information; or
      8. appears
        to be unbiased journalism when in fact it is part of a marketing
        campaign.
    4. The
      Affiliate shall not authorize any third party to use the GenuinePurity
      Intellectual Property, or any text, graphics, or photos that bear a
      likeness to GenuinePurity Intellectual Property.
    5. The
      Affiliate shall not apply to register any Intellectual Property in any
      jurisdiction, nor induce a third-party to do so; if the Affiliate or an
      induced third-party does so anyway, the Affiliate and/or induced third
      party will cooperate with LEH to rescind the application or registration,
      or to assign it to LEH or LEM, and provide and/or execute any documents
      that LEH requests in this regard.
    6. The
      Affiliate shall not engage in or facilitate any Promotional Activities
      that use any technology that has any virus including, but not limited to,
      any Trojan horse, worm, logic bomb, time bomb, back door, trap door, keys
      or other harmful elements.
    7. The
      Affiliate shall not use consumers' personal data for activities that fail
      to comply with personal data protection legislation or regulations in any
      relevant jurisdiction.
    8. The
      Affiliate shall not create, or attempt to create, a Transaction by any
      means other than that permitted in this Agreement.
      1. All
        Transactions shall be made by GenuinePurity and/or LEH.
    9. The
      Affiliate shall not attempt to use any device, program, code or other
      technology to foster a Transaction that is not in good faith.
    10. The
      Affiliate shall not offer any warranty, guarantee, or representation
      relating to the Products, including as to their efficacy and safety,
      other than those given by GenuinePurity.
    11. The
      Affiliate shall not use the Advertising Materials or GenuinePurity
      Intellectual Property rights to promote any Affiliate program other than
      the GenuinePurity Affiliate program.
    12. All
      banners and ad materials are solely for use to promote GenuinePurity
      offers.
    13. The
      Affiliate shall give GenuinePurity a functioning e-mail address that the
      Affiliate checks regularly.
    14. You
      shall not, directly or indirectly, attempt to recruit, solicit, or induce
      other Affiliates to terminate their affiliate relationship with GenuinePurity.
    15. Traffic
      theft and any use or distribution of software that overrides or steals
      tracking cookies to generate sales for him/herself is strictly
      prohibited.
    16. Affiliates
      shall not intentionally add additional GenuinePurity cookies (known as
      "cookie stuffing") to a user's browser.
    17. Affiliates
      are not allowed to use automated link-building tools or software to build
      links directly to any of our official websites.
    18. In
      pay-per-click advertising or any ad copy, Affiliates shall not offer
      coupons, discounts, promotional codes, or any other promise or method of
      savings.
    19. Affiliates
      shall not use the words "discount" or "coupon" in
      domains used for landing pages.
    20. Your
      landing page must contain a significant amount of substantive information
      about the Product(s), the sufficiency of which is judged in the sole
      discretion of GenuinePurity.
    21. Affiliates
      may not refer to themselves as an official website for LEH nor for any
      Product, whether on the website, domain name, ads, or any other marketing
      materials.
    22. In
      accordance with FTC regulations, Affiliates shall disclose in a clear and
      conspicuous manner that they act as Affiliates and may be compensated.
    23. Affiliates
      may not register social media profiles that utilize Product names in the
      title(s) or represent themselves as LEH social media profiles.
    24. Consult
      with your affiliate manager for special rules on sub-affiliates and
      Networks; these rules are set forth inside of the GenuinePurity Insertion
      Order. Violations of those rules shall be considered violations of the
      Agreement.
    25. GenuinePurity
      shall pay an Affiliate their Commission at the level specified for such
      Affiliate in his/her Affiliate account interface.
    26. GenuinePurity
      reserves the right to vary Commissions at any time.
    27. No
      Commission shall be payable to the Affiliate for any customers or
      transactions secured otherwise than in accordance with the Terms, and/or
      which are not genuine or involve use of fraudulent means.
      1. If
        GenuinePurity only becomes aware of such transaction(s) after Commission
        is paid, GenuinePurity shall be entitled to recover the full value of
        the Commission via any appropriate means including, but not limited to,
        deducting the amount from a future remittal of Commission.
      2. GenuinePurity
        may also cancel the Agreement without notice and without penalty to
        itself, and may take any appropriate legal measures for, inter alia,
        fraud and breach by the Affiliate.
    28. No
      Commission shall be payable to the Affiliate for any customers or
      transactions that occur by visits made to the GenuinePurity Website by a
      link which is not the Link and/or by visits made to the GenuinePurity
      Website otherwise than via the Link even if those customers have followed
      the Link previously.
    29. GenuinePurity
      utilizes first-click attribution to compensate affiliates for their
      sales. 
    30. Affiliates
      may utilize their own Affiliate Links to make purchases for personal use
      only. It is an Affiliate’s responsibility to ensure that their Affiliate
      Link is accurate in order to receive credit for a sale. If an Affiliate
      is cookied with another Affiliate’s cookie and a sale is made, GenuinePurity
      will not retroactively give credit for a sale.
    31. If
      Affiliates are suspected of using their Affiliate accounts to resell
      products without written authorization from LEH, their account will be
      terminated and all Commissions forfeited.
    32. Networks
      must make their sub-affiliates sign terms and conditions substantially
      similar to the Terms of this Agreement, in order to ensure maximum
      possible compliance by the sub-affiliates, and also to protect the
      Network and LEH from legal consequences of the acts and omissions of the
      sub-affiliates.
  3. Time
    of the Agreement and Termination
    1. This
      Agreement shall commence on the date on which you indicate that you have
      read, understood, and accepted these Terms.
      1. Checking
        the box for this purpose on the Affiliate sign-up page is full
        indication that you have read, understood, and accepted these Terms.
    2. GenuinePurity
      and you may terminate this Agreement at any time without cause, without
      notice, and without penalty.
    3. GenuinePurity
      may immediately terminate this Agreement for cause if you:
      1. breach
        any term or condition of this Agreement, unless GenuinePurity provides
        you express, written permission to remedy the breach, and you fail to do
        so within fourteen (14) days of notice of permission, or
      2. cease
        or threaten to cease carrying on business.
    4. Upon
      termination of this Agreement for any reason, GenuinePurity shall
      de-activate the Link and the Affiliate will immediately:
      1. cease
        carrying out all Promotional Activities;
      2. cease
        to describe him/herself or promote him/herself under or by reference to
        the designation "GenuinePurity Affiliate," an "Affiliate
        of GenuinePurity," or any substantially equivalent designation;
      3. cease
        use of the Intellectual Property and Advertising Material;
      4. deliver
        up to GenuinePurity or, if GenuinePurity prefers, permanently erase or
        destroy as appropriate, all the Affiliate's Advertising Material,
        whether tangible or intangible, including source codes.
    5. If
      this Agreement is terminated by GenuinePurity without cause, any
      Commission due to the Affiliate will be paid subject to any set-off,
      claim or deduction that GenuinePurity may have.
    6. If
      the Agreement is terminated by GenuinePurity with cause, the Affiliate in
      question shall not be entitled to receive any Commissions accrued from
      and after the event, act, or omission that constitutes cause, including
      Commissions from the downline Affiliates whom you had recruited, whether
      or not the sales for Commissions have been completed.
    7. Clauses
      of the Agreement relating to indemnity, limitation of liability, dispute
      resolution, status of the parties as independent contractors,
      confidentiality, and other clauses where indicated, shall survive expiry
      or termination of this Agreement.
  4. Indemnity,
    Hold-Harmless, and Limitation of Liability
    1. Without
      prejudice to any other right or remedy GenuinePurity or LEH may have
      regarding an Affiliate or Network, You agree to indemnify and keep
      indemnified GenuinePurity and LEH (including their owners, directors,
      officers, agents, affiliates, sub-affiliates, employees, contractors and
      assigns) against any and all Liability and increased administration,
      professional, and legal costs on a full indemnity basis suffered by GenuinePurity
      or LEH (without set-off, counterclaim and/or reduction), or hold GenuinePurity
      and LEH (including their affiliates, directors, officers, employees, and
      agents) harmless, as the case may be, from and against and/or arising out
      of or in connection with any Liability, attributed to any alleged acts or
      omissions by You whatsoever, in any circumstance, including, but not
      limited to:
      1. unauthorized
        use and/or infringement of the Intellectual Property or the intellectual
        property rights of third parties,
      2. any
        breach of the Agreement,
      3. any
        tortious act and/or omission,
      4. any
        misrepresentation made in the Agreement,
      5. any
        breach of statutory or regulatory duty; and/or
      6. any
        Promotional Activities and all other activities by You, whether or not
        the Liability was foreseeable or foreseen.
    2. GenuinePurity
      shall have no Liability to the Affiliate or Network for any:
      1. loss
        of profits and/or damage to goodwill;
      2. pure
        economic and/or other similar losses;
      3. special
        damages;
      4. aggravated,
        punitive and/or exemplary damages;
      5. consequential
        losses and/or indirect losses;
      6. loss
        and/or corruption of data;
      7. business
        interruption, loss of business, loss of contracts, loss of opportunity
        and/or of production; and/or
      8. legal,
        administrative, or regulatory action undertaken against the Affiliate, GenuinePurity,
        or LEH in connection with any aspect of the GenuinePurity program
        including, but not limited to, challenges to claims of Product efficacy.
    3. If,
      despite the aforegoing, GenuinePurity or LEH is held liable to the
      Affiliate or Network, GenuinePurity’s total Liability shall not exceed
      the sum of the Commissions actually paid to the Affiliate or Network in
      the immediately preceding six (6) month period.
      1. For
        the purpose of this clause, the relevant six (6) month period means the
        six (6) months immediately prior to the first act/omission giving rise
        to the Liability.
    4. Each
      of the limitations and/or exclusions in this Agreement shall be deemed to
      be repeated and apply as a separate provision for each of (in any
      jurisdiction):
      1. Liability
        in contract (including fundamental breach),
      2. Liability
        in tort (including negligence),
      3. Liability
        for breach of statutory duty,
      4. Liability
        for breach of rule and/or regulation, and
      5. Liability
        for breach of the common law.
    5. Nothing
      in this Agreement shall exclude or limit the Liability of the Affiliate
      and/or Network for fraud. Each party hereto acknowledges that, in
      entering into this Agreement, it does not do so in reliance on any
      representation, warranty, prior agreement, or other provision except as
      expressly provided in this Agreement.
    6. The
      obligations under this clause shall in perpetuity survive the expiry or
      termination of the Agreement.
  5. WARRANTIES
    AND LIABILITY
    1. GENUINEPURITY
      AND LEH MAKE NO EXPRESS OR IMPLIED REPRESENTATIONS OR WARRANTIES
      REGARDING THE PRODUCTS OR THE GENUINEPURITY OR LEH WEBSITES OR THEIR
      AVAILABILITY OR FUNCTIONALITY AND ALL IMPLIED WARRANTIES OF
      MERCHANTABILITY AND/OR FITNESS FOR A PARTICULAR PURPOSE ARE EXPRESSLY
      DISCLAIMED AND EXCLUDED. THE AFFILIATE ACCEPTS THAT THE OPERATION OF THE GENUINEPURITY
      AND LEH WEBSITES MIGHT NOT BE ERROR FREE OR UNINTERRUPTED, AND THAT THE
      PRODUCTS MIGHT NOT PERFORM AS ADVERTISED FOR ALL CUSTOMERS. GENUINEPURITY
      AND LEH ARE NOT LIABLE FOR THE CONSEQUENCES OF ANY INTERRUPTIONS OR
      ERRORS IN THE PERFORMANCE OR CONTENT OF THE GENUINEPURITY OR LEH
      WEBSITES, OR THE LACK OF PERFORMANCE OR SAFETY OF THE PRODUCTS OR ANY
      CONSEQUENCES OF THE ADVERTISING MATERIALS AND PRODUCT CLAIMS MADE BY GENUINEPURITY
      AND LEH.
    2. UNDER
      NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, TORT, AND
      CONTRACT, SHALL GENUINEPURITY OR LEH, THEIR SUPPLIERS, AGENTS, DIRECTORS,
      OFFICERS, EMPLOYEES, REPRESENTATIVES, ATTORNEYS, SUCCESSORS, OR ASSIGNS
      BE LIABLE TO YOU FOR DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL,
      SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES EVEN IF GENUINEPURITY OR LEH HAS
      BEEN ADVISED SPECIFICALLY OF THE POSSIBILITY OF SUCH DAMAGES, ARISING
      FROM THE PRODUCTS' EFFICACY OR SAFETY, PROMOTIONAL ACTIVITIES,
      TRANSACTIONS, ADVERTISING MATERIAL, OR THE USE OF OR INABILITY TO USE THE
      GENUINEPURITY OR LEH WEBSITES OR ANY LINKS OR ITEMS ON THE WEBSITES OR
      ANY PROVISION OF THIS AGREEMENT OR THE GENUINEPURITY AFFILIATE PROGRAM,
      SUCH AS, BUT NOT LIMITED TO, LOSS OF REVENUE, ANTICIPATED PROFITS, LOST
      BUSINESS, LOSS OF BUSINESS INFORMATION OR DATA, LOSS OF GOODWILL,
      HARDWARE OR SOFTWARE FAILURE, OR OTHER PECUNIARY LOSS.
  6. Assignment.
    1. The
      Agreement is specific to the Affiliate and/or Network, and neither shall
      assign, sub-contract, delegate, sell, transfer, mortgage, charge, place
      in trust, nor dispose of any of its rights or obligations under the
      Agreement, unless permitted in writing by an authorized officer of GenuinePurity.
    2. GenuinePurity
      shall have the right to assign, sub-contract, delegate, sell, transfer,
      mortgage, charge, place in trust, or dispose of any of its rights or
      obligations under the Agreement.
  7. Your
    Relationship with GenuinePurity
    1. Affiliates/Networks
      are independent contractors of GenuinePurity.
    2. Nothing
      in the Agreement is intended or will be construed as constituting a
      partnership, agency, franchise, sales representation, employment, or
      joint venture relationship between GenuinePurity and the
      Affiliates/Networks.
    3. Affiliates/Networks
      are not authorized to incur any debt, expense, obligation, or open any
      checking account on behalf of, for, or in the name of GenuinePurity.
    4. Affiliates/Networks
      are not authorized to enter into or commit GenuinePurity to any
      agreements, and shall not represent themselves as having such authority.
    5. Each
      Affiliate/Network shall be solely responsible for paying all expenses
      s/he/it incurs.
    6. Affiliates/Networks
      are solely responsible for paying all taxes on their Commissions.
    7. No
      third party shall have the right to enforce any Terms between the
      parties.
    8. While
      Affiliates/Networks are independent of GenuinePurity, and while
      Affiliates/Networks are to use Product descriptions that reflect their
      genuine opinions, Affiliates/Networks shall nevertheless disclose clearly
      on their websites that they have an Affiliate relationship with GenuinePurity.
  8. Confidentiality
    1. All
      information conveyed to you by GenuinePurity or by administrators of the GenuinePurity
      program in furtherance of your Affiliate work, shall be kept confidential
      by you from all third parties, except:
      1. to
        the extent directly necessary to carry out Promotional Activities, and
      2. to
        the extent necessary to comply with an order of disclosure from officers
        of the law, a court of competent jurisdiction, or a government
        regulatory authority.
        1. In
          such an instance, you shall first notify GenuinePurity of the order of
          disclosure, and shall cooperate with GenuinePurity in the event that GenuinePurity
          elects to legally contest and avoid such disclosure.
    2. The
      Link and the login and password to enable the Affiliate to access the
      Affiliate resource area provided by GenuinePurity are confidential and
      the Affiliate/Network shall effect and maintain reasonable measures to
      safeguard them from access or use by unauthorized persons.
    3. The
      Affiliate/Network shall return to GenuinePurity or, if instructed by GenuinePurity,
      shall destroy, all Confidential Information that is embodied in tangible
      or visible form, including all copies thereof.
    4. The
      obligation of confidentiality shall continue and survive the Agreement
      for a period of five (5) years.
  9. Entire
    Agreement
    1. This
      Agreement, in its current form and as amended by GenuinePurity at its
      discretion, constitutes the entire agreement between the parties.
      1. It
        supersedes any prior written or oral agreement between GenuinePurity and
        you.
    2. Any
      promises, representations, warranties, usages, offers, customs, courses
      of dealing, or other communications are of no force or effect.
  10. Waiver
    1. No
      waiver by a party hereto of any breach of the Agreement shall be
      considered as a waiver of any subsequent breach of the same provision or
      any other provision.
    2. Any
      waiver shall be in writing and signed by an authorized officer of GenuinePurity.
  11. Cooperation
    1. Each
      party shall from time to time, at the other party's request and cost, do
      all such acts and execute all such documents and/or deeds that may be
      reasonably necessary in order to give effect to the provisions of the
      Agreement.
  12. Amendments
    1. GenuinePurity
      may amend the Terms at any time.
    2. Any
      and all amendments shall become effective upon GenuinePurity's posting of
      the amendment(s) on the GenuinePurity Website(s).
    3. If
      notice of amendment is transmitted to Affiliates/Networks, it will be
      sent to them at the e-mail address on file with GenuinePurity for each
      Affiliate/Network, and in no other manner.
    4. Notice
      may consist in an advisory to review the Agreement, rather than in a
      transmission of the actual amendment.
    5. Your
      continued participation in the GenuinePurity program signifies your full
      acceptance of any and all amendments.
  13. Validity
    1. If
      any part of the Agreement is held to be void and/or unenforceable, the
      remainder of the Agreement shall remain in full force and effect.
    2. The
      parties agree that in the event of any such deletion, they shall
      negotiate in good faith in order to agree to terms of an enforceable
      obligation that is as close as possible to achieving the commercial aim
      of the deleted part.
    3. The
      failure of the parties to agree such a replacement provision shall not
      affect the validity of the remaining part of this Agreement.
  14. Expenses
    1. Each
      party to the Agreement shall be responsible for paying its own costs and
      expenses incurred in connection with the negotiation, preparation, and
      execution of this Agreement.
  15. Force
    Majeure
    1. Neither
      party to the Agreement shall be liable to the other for loss, damage,
      detention, delay or failure to deliver and/or perform all or any part of
      its obligations under this Agreement as a result of a war, acts of God,
      fires, strikes, lock-outs, insurrections, riots, embargoes,
      unavailability of raw materials, wrecks or other delays in
      transportation, legal requirements, or regulations of any governmental
      authority.
  16. Headings
    1. The
      headings used in the Agreement shall not be used for the construction or
      interpretation of the Agreement.
  17. Survival
    1. Following
      the expiry or termination of this Agreement, whether by its terms,
      operation of law, or otherwise, the Terms set forth, as well as any term,
      provision, or condition required for the interpretation of the Agreement
      or necessary for the full observation and performance by each party
      hereto of all rights and obligations arising prior to the date of
      termination, shall survive such expiry or termination.
  18. Construction
    and Interpretation
    1. The
      parties hereto agree that no provision of the Agreement shall be
      construed against a party to the Agreement on the grounds that any
      provision(s) was/were purportedly prepared by a certain party or its
      attorney.
  19. Dispute
    Resolution
    1. The
      parties hereto agree that they will first attempt to resolve any dispute
      or controversy between them by informal, direct, and good-faith
      discussions.
    2. If
      such discussions do not resolve the matter, then the parties shall
      attempt to resolve the dispute or controversy (except as otherwise
      provided for herein) by means of mediation, at an office of the ADR
      Institute of Canada (“ADRIC”) in Victoria, Canada or, if the parties
      agree, through ADRIC via online sessions, conducted in accordance with
      the rules of ADRIC then in effect.
    3. If
      the services of ADRIC are not available or reasonably practicable, then
      the parties shall avail themselves of the services of the ADR Chambers of
      Canada (“the Chambers”) by means of mediation, at an office of the
      Chambers in Victoria, Canada or, if the parties agree, through the
      Chambers via online sessions, conducted in accordance with the rules
      of the Chambers then in effect.
    4. If
      mediation fails, then the parties shall resort to binding arbitration
      through ADRIC in the manner described above, conducted in accordance with
      the rules of ADRIC then in effect, or if the services of ADRIC are not
      available or reasonably practicable, then through the Chambers,
      and if the parties agree, through online sessions, resorting first
      to ADRIC and then to the Chambers, conducted in accordance with the
      rules of ADRIC or the Chambers then in effect.
    5. The
      mediation and/or arbitration shall be limited solely to the dispute or
      controversy between you and GenuinePurity and/or LEH, meaning that the
      mediation and/or arbitration, or any portion of it, shall not be
      consolidated with any other mediation and/or arbitration, and shall not
      be conducted on a class-wide or class action basis.
    6. Further,
      we both waive the right to mediate or arbitrate any claim as a
      representative of a class or in a private attorney general capacity, and
      we both waive the right to participate in any manner in a class action
      either in a court of law or in mediation or arbitration against each
      other.
    7. The
      language of every mediation and/or arbitration shall be English, and
      there shall be one (1) mediator or arbitrator, as applicable.
    8. The
      ruling of the arbitrator may be submitted for enforcement, if deemed
      necessary by either party, to a court of competent jurisdiction in
      Canada, the United States, or any other pertinent
      jurisdiction.  
    9. The
      above-prescribed methods for dispute resolution shall in perpetuity
      survive the expiry or termination of the Agreement.