Branding Guidelines
To ensure consistency and protect the Bamboo Is Better brand identity, we ask all partners to follow these guidelines when creating content:
Logo Usage
Use the official Bamboo Is Better logo only (no third-party recreations or edits).
Do not distort, crop, recolor, or add effects to the logo.
Logo must appear on a clean, uncluttered background.
Brand Voice & Messaging
Tone should be: calming, wellness-focused, premium, natural, and sleep-expert.
Avoid aggressive or “cheap discount” language (e.g., “crazy deal,” “dirt cheap,” “lowest ever,” etc.).
Do not make medical claims or guarantee health outcomes.
Approved Product Positioning
Bamboo bedding is: cooling, breathable, hypoallergenic, sustainable, temperature-regulating, moisture-wicking, gentle on skin.
Do not claim: “cures insomnia,” “heals allergies,” “fixes neck pain,” or similar medical outcomes.
Image Usage
Use official lifestyle and product photography from Bamboo Is Better or Awin Assets.
Do not crop out product details or place text over essential product visuals.
Typography (Optional but recommended)
Our brand fonts are:
Quattrocento Sans (main)
Breath (accent script)
If unavailable, use clean, modern sans-serif fonts.
Color Palette
Earthy, calming tones preferred: whites, creams, soft greens, sage, charcoal.
Avoid neon, harsh contrast, or visually loud designs.
Discounts & Offers
Affiliates may only promote approved sales listed in Awin.
Do not promote unlisted discounts or create custom coupon codes without authorization.
Integrity & Transparency
Affiliates must clearly disclose affiliate links per IAB and FTC guidelines.
No misleading claims, clickbait, or false urgency.
