| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Yes – if another paid channel or network is credited with a sale (e.g. our own PPC, email, display or direct deals), affiliate commission may be reduced or set to 0% to avoid double-paying. |
| PPC Brand | | | Sales attributed to our own brand PPC campaigns take priority and may be de-duplicated against affiliate commission. |
| PPC Generic | | | Where our own generic PPC is the primary source, we may de-duplicate affiliate commission on that order. |
| E-mail Advertising | | | Sales from our own CRM or marketing emails take priority and may be de-duplicated against affiliate commission. |
| Display Advertising | | | Sales attributed to our own paid social or display activity may be de-duplicated against affiliate commission. |
| Direct Partnerships | | | Orders tracked via direct commercial partnerships or sponsorships may be de-duplicated against affiliate commission. |
| Price Comparison |  |  | |
| In House Publisher program | | | Where an in-house referral or ambassador program also tracks the sale, we may de-duplicate the Awin affiliate commission. |
| Other Affiliate Networks | | | If a sale is also tracked via another affiliate network, we will only pay once and may de-duplicate Awin commission on that order. |
