SORA Clothing – Branding Guidelines Tone & Style
-Use a modern, lifestyle-focused tone.
-Content should feel natural, aesthetic, and community-driven.
-Avoid overly commercial or “salesy” messaging.
-References to anime should be subtle, stylish, and relevant to our designs.
Visual Guidelines
-Use high-quality lifestyle images or videos whenever possible.
-Do not distort or alter our logo or product images.
-Do not add heavy filters that change product colors.
-Keep visuals clean, minimal, and fashion-focused.
Messaging Do’s
-Highlight the “subtle anime references” and “streetwear aesthetic.”
-Focus on uniqueness, quality, and the wearable design style.
-Mention that SORA is based in Toronto, Canada.
-Feel free to reference our social channels for content inspiration.
Messaging Don’ts
-Do NOT use misleading claims, discounts, or promotions not provided by SORA.
-Do NOT position SORA as a generic anime merch brand.
-Do NOT use our brand in negative or controversial contexts.
Approved Links
Website: https://soraclothing.ca
Instagram: @soraclothing.ca
TikTok: @soraclothing.ca
Need Assets or Clarification?
Please email Mike at mike@soraclothing.ca for approved brand assets or questions.
