Vinito Affiliate Branding Guidelines
These guidelines help affiliates promote Vinito consistently while maintaining the brand’s voice, style, and values. Following them ensures your content aligns with Vinito’s positioning, aesthetics, and messaging.
1. Brand Identity
Brand Name: Vinito
Core Values: Fun, approachable, inclusive, sustainable, educational, premium yet playful
Tagline / Messaging: “Wine made easy, fun, and planet-friendly”
Positioning: A trendy, D2C canned wine subscription designed for discovery, learning, and exploration without snobbery.
Important: Vinito products are alcoholic beverages. All affiliate promotions must make it clear that customers must be 18+ to purchase.
2. Tone of Voice
When writing or speaking about Vinito, affiliates should:
Be friendly, playful, and approachable - never snobby or elitist
Encourage curiosity and discovery - “explore new wines”.
Highlight sustainability and quality in factual, non-exaggerated terms
Be educational without overwhelming: simple, digestible tasting notes, tips, or guides
Avoid jargon or technical wine terms unless clearly explained
Age Compliance: Always ensure that language and imagery do not appeal to minors. Customers must be 18+.
3. Visual Guidelines
Logos & Assets: Use only official logos, product images, and creative materials provided by Vinito.
Colors & Fonts: Stick to Vinito’s official palette and typography when using provided graphics.
Imagery:
Show products clearly (cans, packaging, tasting kits)
Lifestyle imagery should reflect Vinito’s fun, trendy, urban audience (picnics, small gatherings, solo tastings, discovery moments)
Avoid dark or overly serious imagery that conflicts with playful positioning
Modifications: Never recolour, distort, or crop logos inappropriately
Age Compliance: Do not feature minors or content that could be interpreted as targeting under-18s.
4. Content Guidelines
Permitted Content:
Lifestyle, food & drink, or wine discovery content
Editorial reviews, tutorials, subscription unboxings, gift guides
Social media posts featuring Vinito responsibly
Prohibited Content:
Underage or unsafe drinking references
Excessive or irresponsible alcohol use
Offensive, discriminatory, political, or adult content
Misleading claims (health, detox, weight-loss)
Misrepresentation of products, pricing, or sustainability
Social Media Specifics:
Always disclose affiliate relationships (#ad, affiliate link)
Do not impersonate Vinito accounts
Do not claim to represent Vinito officially
Ensure content is not visible to audiences under 18
5. Promotional Restrictions
Only promote official, affiliate-approved codes
Do not offer unapproved discounts or invented codes
Avoid bidding on branded search terms or domain misspellings without approval
6. Messaging & Positioning
Emphasise discovery and learning over status
Highlight quality, convenience, and sustainability
Show fun, approachable wine experiences (picnics, tastings, gifts)
Avoid elitist or condescending phrasing
Always remind audiences that products are for 18+ customers only
7. Enforcement & Compliance
Vinito reserves the right to:
Remove affiliates using brand assets or messaging incorrectly
Withhold commission for unauthorised or non-compliant promotions
Pause or terminate the affiliate relationship for repeated violations
Immediately remove affiliates promoting to under-18 audiences
