| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Awin tracking takes final attribution priority for valid affiliate-initiated sales. Internal Google Ads or email activity may override only where click-through is clearly last. |
| PPC Brand | | | Sales from brand-bidding PPC campaigns (e.g., “Peptest”) are de-duplicated against Awin affiliate tracking. |
| PPC Generic |  |  | |
| Email Advertising | | | Internal RD Biomed campaigns take precedence; affiliate emails allowed only via approved opt-in lists. |
| Display Advertising | | | RD Biomed display remarketing (e.g., Meta/Google Display) takes precedence; affiliates may not run retargeting ads. |
| Direct Partnerships | | | Corporate or clinic referral partnerships handled outside Awin take precedence |
| Price Comparison | | | |
| In House Publisher Programme | | | RD Biomed internal campaigns override where tracking conflicts. |
| Other Affiliate Networks | | | Duplicate transactions from non-Awin networks voided; Awin is the sole authorised network. |
