About Keppi
Keppi is a premium fitness equipment brand dedicated to helping people Own Your Strength — at home, at their own pace.
Our products combine performance, safety, and modern design to empower individuals to train smarter and stronger from the comfort of their home gym.
Website: https://keppifitness.com
Brand Voice & Tone
Keppi’s voice is motivational, confident, and authentic — we speak as a supportive training partner, not a salesperson.
Use clear, empowering language focused on strength, consistency, and self-improvement.
✅ Do:
“Build your home gym. Build your confidence.”
“Train anywhere. Own your strength.”
🚫 Don’t:
Use exaggerated or misleading claims (“Get ripped instantly”).
Use aggressive or salesy language (“Buy now or miss out!”).
Logo & Visuals
Always use official Keppi logos and product images provided by AWIN or the Keppi team.
Keep visuals clean, bright, and motivational — show real people using Keppi products naturally.
Do not alter, stretch, recolor, or overlay the Keppi logo.
Avoid cluttered, dark, or unbranded environments.
Brand Colors:
Keppi Red: #E53935 (accents, CTAs)
Keppi Black: #121212 (primary text/logo)
Keppi Gray: #F5F5F5 (background)
Keppi White: #FFFFFF (neutral space)
Affiliate Content Rules
To protect Keppi’s reputation and ensure consistent messaging:
Only use approved creative materials from AWIN or official media kits.
Clearly disclose affiliate relationships per FTC guidelines.
Do not use coupon, cashback, or incentive models unless authorized.
Do not use Keppi or its variations in paid search keywords or ads.
Avoid creating unverified discounts or false promotions.
Social Media Guidelines
Official Hashtags:
#KeppiFitness #OwnYourStrength #TrainWithKeppi #HomeGymGoals
Tag: @KeppiFitness on all major platforms.
✅ Share workout demos, progress stories, or home gym setups featuring Keppi gear.
🚫 Avoid offensive, controversial, or misleading content.
Summary
Keppi — Own Your Strength.
Promote a modern fitness brand that empowers people to train with confidence and performance. Keep all creative materials consistent, motivational, and aligned with Keppi’s core message of personal strength and growth.
