Curly Proverbz Branding Guide Lines
To promote chemical free,toxin free hair & scalp care products & solutions free from formaldehyde precursors and carcinogens.
Curly Proverbz products are made from concentrated natural sources such as plants and herbs and are free from chemical fillers and preservatives.
Curly Proverbz focuses on nourishing the scalp & strands from roots to ends.
Nourished, strengthened and protected hair thrives and with deliberate care and consistency of use of Curly Proverbz products and hair care regimens, optimum conditions for scalp health, hair health & growth potential may be realised.
Curly Proverbz Keyz
- Inspirational – content that engages, motivates and inspires.
- Relatable – Highlighting cultural, historical, everyday functional insights that are relatable & memorable.
- Personal – Own your own experience, Own your MANE, Own your CROWN, Own your Curls, coils, strands and tresses- your hair care and health care routines.
- Self care is love – “You can’t pour from any empty cup” – Meaning you cannot be strong for others if you yourself are depleted.
- Taking time to care for one-self allows you to be, patient, supportive and energetic for others.
- Self care includes: Sleeping well, eating well, exercising, practicing, prayer, meditation & mindfulness, journalling, spending time in nature, on hobbies and with loved ones
- Modelling health Behaviour- By taking care of yourself you show others that prioritizing your own well-being is important and necessary.
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- COPY
- Use the product names as seen on Curlyproverbz.com & curlproverbz.co.uk
- Ensure the Product benefits come out from the storytelling
- Talk about the experience in a relatable and authentic way
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- CONTENT
- Premium imagery and a authentic, personal, relatable touch are key components for all campaigns
- Publishers shouldn’t feature Curly Proverbz alongside a competitor product
- Curly Proverbz encourages creativity, and Holistic, natural practice.
