Brand Name: Wiperblades.co.uk – The UK’s Online Wiper Blade Specialists
Tone of Voice:
Professional yet approachable. Speak with confidence and expertise, focusing on quality, reliability, and simplicity.
Key Brand Messages:
“Empowering drivers to fit their own wipers with confidence.”
“Save money and time with the UK’s trusted online wiper experts.”
“Quality wiper blades guaranteed to fit.”
Approved USPs for Promotion:
Free delivery on 2 or more blades
Trusted by over 12,000 customers
Rated Excellent on Reviews.io
Guaranteed fit using our registration lookup tool
Same-day dispatch (order by 3pm)
Extensive range including Bosch, Lucas, Michelin & Valeo
Over 20 years of expert service
Brand Colours:
Primary: Deep Blue (#031b3f)
Secondary: Light Blue (#03c0d6)
Accent: Light Grey (#f4f4f4)
White: (ffffff)
Logo Usage:
Always use the official logo
Maintain clear space around the logo.
Messaging to Avoid:
Do not reference competitors.
Avoid claims like “cheapest” or “fastest” use “great value” or “same-day dispatch” instead.
