IT - Claim & compliance: vietati claim medico-veterinari o fuorvianti (es. “cura/guarisce”, “ipoallergenico” se non indicato a pack). Messaggi chiari e verificabili, conformi a normativa e linee AWIN.
SEM/Paid Search: divieto assoluto di brand bidding (exact/phrase/broad, DSA/Shopping). Obbligatorie negative keywords su tutti i termini brand. Vietati direct linking e uso del brand in ad copy/URL visuale. Violazioni → rifiuto transazione, storno e chiusura publisher.
Voucher/Coupon: solo codici pubblici o assegnati; vietati codici scaduti/non autorizzati/scraping.
Link & tracking: deep link ammessi (categorie/prodotti) con tracciamento AWIN; vietato link masking che rimuova il tracking.
Tone of voice: informativo, trasparente, non sensazionalistico. Evitare all caps, clickbait e comparazioni denigratorie verso competitor.
Prezzi & promo: riportare prezzi e condizioni reali, aggiornati al sito; indicare durata/limitazioni delle promo quando presenti.
Shopping Ads/CSS: consentiti solo su query non-brand
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EN- Claims & compliance: Medical/veterinary or misleading claims are prohibited (e.g., “cures/heals”, “hypoallergenic” unless stated on pack). Messaging must be clear, verifiable, and compliant with regulations and AWIN guidelines.
SEM/Paid Search: Absolute prohibition on brand bidding (exact/phrase/broad, DSA/Shopping). Negative keywords for all brand terms are mandatory. Direct linking and use of the brand in ad copy/display URL are forbidden. Violations → transaction rejection, reversal, and publisher removal.
Vouchers/Coupons: Only public or expressly assigned codes; expired/unauthorized/scraped codes are prohibited.
Links & tracking: Deep links allowed (categories/products) with AWIN tracking; link masking that removes tracking is not allowed.
Tone of voice: Informative, transparent, non-sensational. Avoid ALL CAPS, clickbait, and disparaging comparisons to competitors.
Pricing & promos: Reflect actual site prices and conditions; state promo duration/limitations where applicable.
Shopping Ads/CSS: Allowed only on non-brand queries.
