Freezbone (US)

Professional | AWIN-Optimized | Affiliate-Friendly

Freezbone is the original refillable frozen-treat dog toy designed to promote calm, enrichment, and positive chewing habits. Made from durable, non-toxic natural rubber, Freezbone can be filled with dog-safe foods, frozen, and enjoyed for long-lasting relief. It’s ideal for teething puppies, anxious dogs, and heavy chewers.

Our mission: Deliver simple, effective enrichment that dogs love — and owners trust.

Tone: Friendly, trustworthy, knowledgeable
Style: Clear, benefit-focused, pet-loving
Avoid: Overly clinical language, unverified medical claims, slang, or humor suggesting unsafe behavior

Voice Pillars:

Helpful: Speak like a dog-savvy friend.

Positive: Focus on enrichment, wellness, and comfort.

Confident: Backed by quality and durability.

Warm: Dogs are family — communicate with care.

Primary Tagline:
Fill. Freeze. Enjoy.

Secondary Messaging:

Long-lasting frozen enrichment

Calming support for anxious pups

Perfect for teething and heavy chewers

Non-toxic. Durable. Dog-approved.

Endless treat combinations

Value Propositions:

Durable natural rubber

Dishwasher-safe

Vet & trainer-approved concept

Easy to use — freeze and feed

Keeps dogs engaged longer

(If you want the actual logo uploaded, send it and I’ll format rules correctly.)

Rules:

Maintain clear space equal to the height of the “F” around all edges

Do not stretch, skew, recolor, or rotate the logo

Only use approved brand colors when placing the logo on colored backgrounds

Minimum size for digital: 120px width

Minimum size for print: 1 inch width

(If you want specific hex values, I can finalize them.)
Suggested palette based on brand style:

Freezbone Blue – #3BA6E8
Ice White – #F7FBFF
Cool Gray – #AEB7C1
Pup Orange (Accent) – #F4A259

Use blue/white for primary branding. Gray for secondary text. Orange sparingly for CTAs or highlights.

Recommended fonts (web-safe + Google fonts):

Headlines:

Montserrat Bold

Poppins SemiBold

Body Text:

Inter Regular

Open Sans Regular

Guidelines:

Use clean sans-serif fonts

Keep headings bold and readable

Avoid decorative, script, or comic-style fonts

Approved Themes:

Dogs happily enjoying their frozen Freezbone

Owners preparing or freezing treats

Close-up product shots (filled or empty)

Dogs using Freezbone outdoors, in crates, or during downtime

Avoid:

Images showing product damage, unsafe foods, or choking hazards

Photos suggesting medical treatments or guaranteed health outcomes

Low-quality, pixelated, or watermark images

Approved Phrases:

Provides calming enrichment

Supports positive chewing habits

Helps soothe teething puppies

Encourages long-lasting engagement

Made from durable, non-toxic natural rubber

Avoid Unverified Claims:

“Cures anxiety”

“Stops all destructive chewing”

“Vet-approved” unless you have documented approvals

Health or medical guarantees

Always keep language safe, accurate, and pet-friendly.

For AWIN and partner promotions:

Required:

Mention the official Freezbone website

Use only AWIN-approved tracking links

Use provided product images or request permission before creating new ones

Keep all claims aligned with approved brand language

Optional but Encouraged:

Show filling ideas (peanut butter, yogurt, pumpkin, broth, etc.)

Highlight the refillable, freezeable design

Include dog photos using the product

DO:

✔ Use positive, educational messaging
✔ Show the product clearly
✔ Highlight durability and enrichment benefits
✔ Mention 10% commission when recruiting affiliates

DON’T:

✘ Promise medical results
✘ Use off-brand colors or fonts
✘ Alter the logo
✘ Promote unsafe foods (e.g., chocolate, xylitol)

For affiliate inquiries, creative requests, or product details:
Email: greg@tacticalmarketingco.com
Network: AWIN
Commission: 10%
Cookie: 30 days
Creatives: Banners, product photos, and lifestyle images available through AWIN
Samples: Available for qualified partners