| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed on base CPA. Must disclose incentives and use only Awin-issued offers/codes. No “imaginary/expired” coupons. One QM per person/household. |
| Content | | | Reviews, how-tos, comparisons preferred. Use approved branding language. Text-only mention of Shark Tank/Mark Cuban allowed; no logos/photos/quotes unless supplied in Awin. |
| Coupon Code | | | Codes must be provided in Awin. No “sitewide” or invented codes. Mislabeling or listing expired codes may lead to reversals/removal. |
| E-mail | | | Opt-in lists only; comply with CAN-SPAM/FTC. Subject/preheader must not imply lending, guaranteed savings, or “bank” language. Include disclosure. |
| Loyalty | | | Base CPA applies. Incentives must be transparent on the landing page and at click. |
| Search | | | Non-brand generic only. No direct-linking. Brand/TM+ and celebrity/TV terms (e.g., “changed”, “gochanged”, “shark tank”, “mark cuban”, misspellings) are prohibited. Must negative-match brand/misspellings. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No toolbars/extensions, adware, cookie stuffing/forced clicks, or fake reviews. US only. 1 QM per person/household. Use Awin links. No guarantees or bank/lender claims. PPC: non-brand; no direct-link. Shark Tank/Mark Cuban: text-only. |
