1. Brand Name Usage
- Always write the brand as USIMS (all caps).
- When referring to the product, write “USIMS eSIM” or “eSIM” — do not use “ESIM”, “e-SIM”, or other variations.
- Do not abbreviate, alter, or create variations of the brand name.
2. Logo Usage
- Affiliates may only use official logos and assets provided in the Awin platform.
- Do not modify, recolor, stretch, or change the logo in any way.
- Do not create your own logos or branded graphics unless approved by USIMS.
3. Tone & Messaging
Affiliates must ensure all messaging is:
- Clear, factual, and not misleading
- Aligned with USIMS key value propositions:
- Global mobile data in 180+ countries
- Instant activation through the USIMS app
- No physical SIM required
- Unlimited validity on select data packs
- Avoid false claims, price guarantees, or statements not provided by USIMS.
4. Visual Standards
- Avoid creating USIMS-branded imagery that appears to be an official USIMS product.
- You may use lifestyle travel imagery, screenshots provided by USIMS, and product mockups approved within Awin.
5. Prohibited Branding Practices
Affiliates may not:
- Create social media accounts impersonating USIMS
- Use domains or subdomains containing the USIMS name or trademarks
- Use the USIMS brand name in paid search ads or keyword bidding
- Misrepresent themselves as USIMS staff or representatives
6. Required Disclosures
Affiliates must comply with:
- FTC disclosure guidelines
- Local equivalents in your region
- Clear statements such as “This post contains affiliate links”
