Behrhaus (US)

For creators, partners, retailers & third-party publishers

These guidelines ensure Behrhaus is represented clearly, consistently, and with integrity across all platforms.

• Only use approved Behrhaus logos provided in the brand asset folder.
• Do not stretch, alter, crop, rotate, or add effects to the logo.
• Maintain clear space around the logo (minimum the height of the “B”).
• Use logos on clean, uncluttered backgrounds only.
• Only use approved brand colors for the logo—no color changes.

Behrhaus language should feel:

• Warm, grounded, modern, and rooted in wellness.
• Clear, educational, and supportive.

Do NOT use:

• Cursing or aggressive language
• Medical claims (we do not “treat,” “cure,” etc.)
• Overly salesy or clickbait language
• Misleading or unverified statements

Preferred language themes:

• Hormone-safe
• Clean ingredients
• Wellness routines
• Mineral-rich skincare
• Family-focused
• Calm, restorative, grounded

Creators and publishers must follow these content guidelines:

Originality

• All content must be original and copyright-free.
• No AI-generated images unless approved by Behrhaus.
• No reused or repurposed content from other brands.

Image & Video Quality

• Use clear, high-resolution images with good lighting.
• Avoid cluttered or distracting backgrounds.
• No heavy filters or color distortion—keep the aesthetic clean and natural.
• Keep product packaging visible, clean, and unaltered.

Authenticity

• Products must be represented accurately (size, color, usage).
• No exaggeration of results or claims.

When discussing Behrhaus products:

• Focus on benefits, not medical outcomes.
• Use educational statements—“supports,” “helps,” “nourishes,” “calms,” “restores.”
• Highlight that products are hormone-safe, family-friendly, and free from endocrine disruptors.

For magnesium products:

• Use “topical magnesium” or “magnesium chloride from the pure Zechstein seabed” as key phrases.
• Avoid medical promises such as “heals,” “fixes,” or “treats.”

The following rules apply to any site or platform representing Behrhaus:

Product Listings

• Use descriptions provided by Behrhaus without rewriting essential claims.
• Maintain correct product names and ingredient lists.
• Do not alter brand positioning, features, or promised benefits.

Photography

• Use approved images supplied by Behrhaus or original content that follows style guidelines.
• No stock photos unless approved.

Promotions & Campaigns

• All discount messaging, bundles, and promotions must be pre-approved.
• Messaging must remain aligned with Behrhaus tone (calm, clean, supportive—not loud or gimmicky).

• Tag @laurenhbehringer and @behrhaus wherever applicable.
• Include FTC-compliant disclosures (#ad, #gifted, etc.).
• Do not use music or visuals that violate copyright.
• Do not repost customer or child imagery without written consent.

When creating visuals, aim for:

• Clean, soft, warm light
• Neutral tones with subtle earth-inspired colors
• Natural textures (linen, wood, stone, plants)
• A calm, modern, organic feel
• Minimal clutter, high-end simplicity

Avoid:

• Busy backgrounds
• Neon colors
• Harsh flash
• Overly stylized filters

• Claims that violate wellness compliance
• Altering product colors/labels
• Using unapproved fonts or logo variations
• Speaking on behalf of Lauren (quotes, fake testimonials)
• Content that conflicts with clean, non-toxic brand values
• Political, controversial, or explicit material

For questions, approvals, or asset requests:
hello@behrhaus.com