Denbigh Rowe Affiliate Branding Guidelines
Affiliates must represent Denbigh Rowe in a way that upholds our brand’s identity, values, and premium positioning.
Brand Identity
Denbigh Rowe is a British luxury outdoor furniture brand combining quiet luxury, craftsmanship, and sustainability. All affiliate content should reflect sophistication, design excellence, and authenticity.
Approved Brand Assets
Affiliates may use only the official Denbigh Rowe logo, imagery, and creative assets supplied through Awin or approved directly by our partnerships team.
• Do not alter, stretch, recolour, or crop logos or imagery.
• Do not overlay text, discounts, or unrelated branding onto Denbigh Rowe visuals.
• Always link assets directly to www.denbighrowe.co.uk or approved landing pages.
Brand Name Usage
• The brand must always appear as “Denbigh Rowe” (two words, both capitalised).
• Do not use variations, abbreviations, or misspellings (e.g. DenbighRowe, Denbigh Row).
• Do not create social accounts, domains, or PPC ads containing the brand name without written permission.
Tone of Voice
Use clear, elegant, and aspirational language consistent with a premium British lifestyle brand. Avoid discount-led or overly promotional messaging.
Prohibited Use
• Misleading or false claims (e.g. unofficial discounts, sales, or promotions).
• Unapproved creative, modified logos, or AI-generated imagery misrepresenting the brand.
• Use of Denbigh Rowe content on adult, gambling, political, or non-brand-safe sites.
Approvals & Support
For access to approved creative assets or co-branded opportunities, please contact:
partnerships@denbighrowe.co.uk
