| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | SONNI de-duplicates to ensure commission is only paid once per sale.
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| PPC Brand |  |  | Brand search is managed in-house; affiliate commissions are not paid on brand keyword traffic.
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| PPC Generic |  |  | Paid search managed internally — not commissionable.
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| E-mail Advertising |  |  | Sales driven by SONNI’s own email campaigns are not eligible for affiliate commission.
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| Display Advertising |  |  | SONNI’s paid display and retargeting campaigns are excluded.
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| Direct Partnerships |  |  | |
| Price Comparison |  |  | Not an active channel; excluded for accuracy.
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| In House Publisher program |  |  | |
| Other Affiliate Networks |  |  | Sales are de-duplicated across any other active networks to prevent double commission.
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