Our totes are more than accessories; they are symbols of self-love, confidence, and the power of human connection.
When you carry a That Tote Bag, you’re not just carrying a bag—you’re carrying a story. Maybe it’s the story of overcoming a challenge, the story of spreading love, or the story of finding your voice. Our totes are designed to spark conversations, to remind you that no matter what you’re going through, you’re not alone. They’re here to whisper, You are enough. You are loved. You are part of something bigger.
At That Tote Bag, our mission is to create totes that do more than carry your essentials—they carry meaning. We design bags that inspire, empower, and spark conversations, reminding you of your strength, worth, and ability to make a difference. Through our products, we aim to build a community rooted in kindness, connection, and the belief that every story matters.
Tone of Voice:
• Warm and Heartfelt: Like a conversation with a close friend.
• Empowering and Uplifting: Always encouraging and positive.
• Inclusive and Kind: Welcoming everyone to be part of the story.
• Inspirational: Motivating others to embrace their journey and spread kindness.
Example Phrases:
• "You’re enough. You’re loved. You’re part of something bigger."
• "Carry a message that inspires, uplifts, and connects."
• "Together, let’s tell stories that matter."
Messaging Guidelines
Key Themes:
• Empowerment: "You’ve got this."
• Kindness: "Spread love, one tote at a time."
• Connection: "Together, we’re stronger."
• Hope: "Better days are ahead.”
Taglines:
• "Carry Your Story."
• "Totes with Meaning."
• "Kindness, One Tote at a Time.”
Call-to-Actions (CTAs):
• "Shop Totes That Inspire."
• "Join the Movement."
• "Carry a Message That Matters."
• "Spread Kindness Today."
Social Media Style:
• Visually appealing: Share high-quality images and videos showcasing the
tote bags, people who inspire us, and stories of empowerment.
• Authentic: Share real stories, behind-the-scenes moments, and user-
generated content to build a sense of community.
• Inspirational: Share quotes, tips, and advice on self-expression, confidence,
and positivity.
• Engaging: Ask questions, request feedback, and encourage conversations
with your audience.
• Consistent: Post regularly to maintain a consistent aesthetic and tone.
• Fashion-forward: Share the latest trends, styles, and fashion tips to keep
your audience inspired and informed.
