GlobalTravel

Version 1.0 — Updated for 2025

These guidelines define the visual and verbal identity of GlobalTravel.com. They ensure every email, flyer, website banner, landing page, social post, and training asset stays cohesive, modern, and unmistakably “Global Travel.”

Empowerment • Travel Freedom • Expertise • Trustworthy Savings

GlobalTravel.com is where everyday people become travel experts, entrepreneurs, and adventurers. Our brand must always communicate:

Confidence and authority

Warmth and approachability

Modern travel lifestyle

Opportunity + savings

Community + empowerment

Tone: Friendly, knowledgeable, upbeat, supportive
Voice: Motivational, clear, professional, honest

Use ONLY these colors across all designs.

Primary colors

Secondary neutrals

Do Not:
❌ Introduce new colors
❌ Use gradients
❌ Use pale/dusty shades

We maintain a bright, clean, modern, flat-style look.

Full GlobalTravel.com horizontal logo

Orange + teal elements intact

Must always be on white or very light background.

Never distort, crop, fade, or overlay on busy images.

✔ Keep padding around the logo equal to the height of the “G”
✔ Logo must remain full color for official materials
✔ For dark backgrounds: use white version, if available

❌ Never add shadows
❌ Never rotate the logo
❌ Never use the logo with opacity lower than 90%
❌ Never stretch or squeeze the proportions

Montserrat Bold / Extra Bold
Used for:

Titles

Web headers

Section names

Buttons

Montserrat Regular / Medium
Used for:

Body text

Descriptions

Captions

Forms

Poppins (for social graphics only)

Do NOT use cursive, script, serif, or decorative fonts.

GlobalTravel.com visuals must communicate bright, clean, modern travel lifestyle.

Image Style Rules

✔ Use real people, smiling, aspirational
✔ Vibrant travel moments (beaches, cruises, cities)
✔ Clean flat-style icons
✔ Bold color blocking (blue/orange/teal + white)
✔ Use imagery that evokes opportunity & adventure

❌ No cartoons (unless Jetsetter Joe/Jill specific)
❌ No muted filters or brown/cream overlays
❌ No cluttered backgrounds
❌ No outdated travel imagery

These apply to all banners, emails, social posts, and website assets.

General Rules

✔ Use large margins and generous spacing
✔ Keep layouts centered, balanced, uncluttered
✔ Always use bold CTAs in Global Orange (#F5941F)
✔ Use white space intentionally

Buttons

Shape: Rounded rectangle

Color: Global Orange or Global Deep Blue

Text: White

Shadow: None

Example CTA: Start Saving Today →

Sections

Headers: Deep Blue

Sub-headers: Teal

Body: Dark Gray on white

Dividers: Light Gray

Empowering – “You can do this. We’ll help.”

Expert but friendly – Clear guidance, not corporate.

Action-oriented – Strong calls to action.

Value-driven – Emphasis on savings, benefits, lifestyle freedom.

“Start your journey.”

“Unlock exclusive travel savings.”

“Become a Global Travel Agent.”

“Travel more. Earn more.”

“Your passport to opportunity.”

Anything negative

Overly salesy hype

Complicated industry jargon

Claims that sound “too good to be true”

Size: 1500 × 500 px, desktop optimized

Simple, balanced layouts

Use teal headers, orange buttons

People on right, text on left or vice versa

Avoid clutter

✔ Clear section blocks
✔ Consistent navy/white/orange color scheme
✔ Large checklists and icons
✔ Progress bars with brand colors
✔ Always include the GT logo top left

Style

Bright, bold, modern

High contrast

Short headlines

Use brand color blocks behind text

Flat icons + real images of travel

Post Types

“Deal of the Week” in orange

“Travel Tips” in teal

“Become a Travel Agent” in deep blue

To protect the integrity of the brand:

❌ Don’t mix non-brand colors
❌ Avoid gradients, glows, or drop shadows
❌ Never stretch the logo
❌ Never use low-quality images
❌ Avoid excessive text
❌ Don’t use stock images that feel generic or outdated
❌ Don’t place text directly over busy photos