Big Ass Dog Company (US)

Big Ass Dog Company (US)

Program Terms

Branding Guidelines – Big Ass Dog Company

Affiliates are welcome to promote Big Ass Dog Company (“BADCO”) using approved brand assets and must represent the brand accurately and professionally.

Permitted Use

  • Affiliates may use approved BADCO logos, product images, and creative assets as provided by Big Ass Dog Company.
  • Brand assets must be displayed clearly and without alteration.
  • Affiliates may reference the brand name in editorial content, reviews, and organic social media posts.

Prohibited Use

Affiliates may not:

  • Modify, distort, recolor, or recreate BADCO logos or brand marks
  • Use BADCO trademarks in domain names, subdomains, social media handles, or paid ads
  • Present themselves as the official brand, an employee, or an authorized representative
  • Create websites, ads, or content that imitates the look and feel of BADCO’s official website
  • Use brand assets in a misleading, offensive, or deceptive manner

Brand Voice & Representation

  • BADCO’s brand voice is bold, confident, and community-driven.
  • Affiliates should avoid misleading claims, exaggerated guarantees, or unauthorized promotions.
  • All representations must be truthful and aligned with the customer experience.

Assets & Approvals

  • Approved brand assets may be requested through the AWIN platform or directly from Big Ass Dog Company.
  • Use of unapproved or custom-created brand assets requires prior written approval.

Big Ass Dog Company reserves the right to request changes to or removal of any content that does not align with these guidelines.