Branding Guidelines – Big Ass Dog CompanyAffiliates are welcome to promote Big Ass Dog Company (“BADCO”) using approved brand assets and must represent the brand accurately and professionally.
Permitted Use
- Affiliates may use approved BADCO logos, product images, and creative assets as provided by Big Ass Dog Company.
- Brand assets must be displayed clearly and without alteration.
- Affiliates may reference the brand name in editorial content, reviews, and organic social media posts.
Prohibited Use
Affiliates may not:
- Modify, distort, recolor, or recreate BADCO logos or brand marks
- Use BADCO trademarks in domain names, subdomains, social media handles, or paid ads
- Present themselves as the official brand, an employee, or an authorized representative
- Create websites, ads, or content that imitates the look and feel of BADCO’s official website
- Use brand assets in a misleading, offensive, or deceptive manner
Brand Voice & Representation
- BADCO’s brand voice is bold, confident, and community-driven.
- Affiliates should avoid misleading claims, exaggerated guarantees, or unauthorized promotions.
- All representations must be truthful and aligned with the customer experience.
Assets & Approvals
- Approved brand assets may be requested through the AWIN platform or directly from Big Ass Dog Company.
- Use of unapproved or custom-created brand assets requires prior written approval.
Big Ass Dog Company reserves the right to request changes to or removal of any content that does not align with these guidelines.