Branding Guidelines
Brand name: “Odd One In” or “OOi”. Do not use “OddOneIn,” “Odd Ones In,” or other misspellings.
Tone: refined, playful, design-first; not childish, not “kawaii-only,” not meme-y.
Positioning line to use (short): “OOi is a design-first, artist-led collectible brand that turns small, universally felt moments into mini objects you actually want to live with.”
How to describe products: “collectible mini figures,” “blind boxes,” “small display objects,” “artist-led drops.”
Do not describe as: “toys for kids,” “cheap figurines,” or “Pop Mart dupe.”
Image use: only use product and lifestyle images provided by OOi or from our official channels. Do not edit to add logos, coupons, or heavy filters.
Logo/mark: do not stretch, crop, or recolor. Keep on clean/light backgrounds where possible.
Pricing: always show the current site price; don’t promise future discounts.
Collabs / limited drops: mark as “limited” only when stated in OOi materials.
Audience to reference: style, culture, gifting, art/cute-collectible shoppers — mostly young women, design-aware.
If in doubt, keep it: artist-led, refined playful, collectible-first.
