| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | Encouraged — blogs, gift guides, editorial, lifestyle, and review sites preferred. |
| Coupon Code | | | |
| E-mail | | | Allowed for opt-in audiences only. No spam or unsolicited emails. |
| Loyalty | | | Permitted if program content maintains brand integrity. |
| Search | | | Permitted for non-brand keywords only; brand bidding prohibited. |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No adult content, gambling, or age-restricted sites. Content must align with a family-friendly, premium storytelling brand. |
