Branding Guidelines
Sothys embodies French excellence, sensorial beauty, and professional skincare expertise. We ask all affiliates to respect and reflect this identity when promoting our products.
Brand Voice & Positioning
Maintain a refined, elegant, and professional tone in all communications.
Avoid exaggerated claims or language that misrepresents the brand’s scientific credibility.
Highlight the brand’s Parisian heritage, professional spa expertise, and commitment to visible results and sensorial pleasure.
Visual Identity
Use only approved images, logos, and campaign materials provided through the AWIN platform or official Sothys USA channels.
Do not alter logos, product packaging, or brand visuals in color, proportion, or design.
Ensure all brand visuals are presented with clean, premium aesthetics that align with Sothys’ luxury positioning.
Prohibited Content
No use of Sothys images or branding alongside unrelated brands, counterfeit products, or adult content.
Do not use Sothys in contexts that could harm the brand’s reputation or appear misleading.
Naming & Representation
Always refer to the brand as Sothys or Sothys Paris (not “Sothys skincare,” “Sothys cosmetics,” or variations).
Ensure spelling and capitalization are correct: Sothys Paris.
Do not create social media accounts, domains, or ads that appear to be official Sothys channels.
Affiliates who follow these guidelines help us preserve the integrity and prestige of the Sothys brand while fostering long-term collaboration.ur branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
