Naturium Affiliate Program Brand GuidelinesWelcome to the Naturium family.
We’re so happy you’re here! This guide helps you understand how to share Naturium in a way that stays true to our brand — and true to you.
1. About Naturium
Naturium was created with one simple goal: to make high-performance skincare accessible to everyone.
We combine clinical-level ingredients with effective, biocompatible formulas — designed for real results and healthy skin.
Our vibe:
Clean. Modern. Effortless. Smart. Confidently kind.
Our promise:
No fluff, no hype — just skincare that works, designed for consistency and long-term results.
2. About the Affiliate Program
Our affiliate community is a group of skincare lovers, creators, and experts who share our mission to make skincare education and results accessible.
What you’ll get:
Commission on sales through your links
Early access to launches and campaigns
Opportunities for features and collaborations
Exclusive resources and community support
What we ask:
Represent Naturium authentically — and help your community find products that truly work for them.
3. Our Brand Voice & Messaging
Tone
Smart, but not clinical. We explain ingredients and results clearly, never over-promise.
Friendly, not fluffy. Keep it conversational and informative.
Confident, not salesy. Educate, don’t oversell.
Inclusive and real. Skin is personal — we speak to everyone.
Example Phrases
Great examples:
“This serum has been a game-changer for my routine.”
“Naturium formulas are designed to be layered and consistent.”
“I love how the texture feels — lightweight but super effective.”
Avoid:
“This will cure your acne instantly.”
“It’s the only thing that works.”
“100% guaranteed results.”
4. Visual Guidelines
Product Aesthetic
Clean, natural light — minimal editing or filters.
Neutral or softly colored backgrounds (think beige, blush, white, stone, or textured fabric).
Focus on texture, routine moments, and skin — not clutter.
Always show the actual Naturium packaging (no cropping or re-labeling).
✨ Example Visuals
Flatlays with a few Naturium products and skincare tools.
Shelfies or vanity shots that feel lived-in and real.
Short clips applying product or showing texture close-up.
Consistent tone — bright, breathable, natural skin.
📸 Logo & Fonts
Please use only Naturium-approved logos and product images from our media kit.
Avoid adding text overlays in other fonts or colors that clash with Naturium’s neutral aesthetic.
5. Content Do’s & Don’ts
✅ Do:
Be honest — share your real experience.
Educate on ingredients and how you use the products.
Tag @naturium and include #NaturiumPartner, #Affiliate, or #ad for transparency.
Use high-quality, well-lit photos or videos.
Keep captions short, informative, and authentic.
❌ Don’t:
Alter product packaging, distort colors, or add heavy filters.
Make medical or curative claims.
Use profanity, discriminatory language, or off-brand humor.
Compare Naturium negatively to other brands.
6. Posting & Caption Tips
✍️ Caption Style
Keep it simple and personal.
Start with a genuine thought: “I’ve been using this serum for 2 weeks and…”
Mention the product name clearly.
Add a short educational or texture-based insight.
End with your affiliate link or tag.
Example:
“Consistency is key 🧴 I’ve been using @naturium’s Niacinamide Serum every morning and my skin feels smoother and more even. If you’re new to niacinamide, this one’s a gentle and effective start. #NaturiumPartner”
7. Resources & Assets
You can find:
Logos, approved product photos, and campaign visuals in the Naturium Affiliate Media Kit.
Copy examples, ingredient descriptions, and launch briefs from www.naturium.com
If you ever need help or want content approval, reach out to info-naturium@elfbeauty.com.
8. Community Values
Naturium’s community is built on transparency, inclusivity, and education.
We celebrate diversity in every form — and we love seeing creators share real, unfiltered stories of their skincare journey.
Please represent the brand with respect and positivity.
We’re here to grow with you 💛
9. Quick Summary
Do:
Be authentic and transparent
Stay true to Naturium’s clean, modern tone
Follow FTC disclosure rules
Don’t:
Make exaggerated claims
Use off-brand visuals or filters
Forget to tag @naturium
