Brand Overview
Mission/Vision: AEKE empowers busy professionals to achieve their fitness goals at home with AI-powered smart mirrors.
Brand Positioning: Premium, professional, private fitness solutions targeting men aged 35–55 with high disposable income.
Target Audience: Office workers, entrepreneurs, and engineers who value efficiency, privacy, and science-backed workouts.
Brand Assets
Logo Usage:
Approved versions: Full-color and black & white.
Do not: stretch, distort, change colors, or add shadows.
Colors:
Primary: #32C48C (green)
Secondary: #FFFFFF (white), #000000 (black)
Recommended for buttons, badges, backgrounds, and text.
Typography:
Headlines: Poppins Bold
Body text: Arial / Poppins Regular
Follow recommended font sizes and line spacing.
Tone of Voice
Style: Professional, credible, premium, yet approachable.
Key Phrases:
“AI-powered fitness”
“Private home workouts”
“Personalized training”
“No membership required”
Do Not Use: Exaggerated claims (e.g., “Instant muscles”), incorrect pricing or discount info.
Visual Guidelines
Product Images: Use official high-resolution photos or videos only.
Lifestyle/Scene Images: Highlight home use, technology, and premium feel.
Do Not: Add watermarks, use low-res images, or images that don’t match brand positioning.
Promotional Examples & Restrictions
Allowed: Official website product pages (K1 & K1 Full Set), official videos or course demos.
Not Allowed: Standalone accessories (e.g., mats, bands).
Pricing/Discounts: Use only the latest official information; do not modify or display inaccurate prices.
Contact Information
Provide official email or contact channel for affiliates to request assets or ask questions.
