Branding Guidelines – Modern Comfort Living1. About the Brand
Modern Comfort Living is a UK-based home and lifestyle brand focused on creating spaces that feel warm, stylish, and welcoming.
We offer modern furniture, home décor, garden essentials, and family favourites including kids’ toys, ride-ons, and pet products — all designed to make everyday living more comfortable.
Our tone is friendly, inspiring, and trustworthy, appealing to customers who value both style and comfort at home.
2. Brand Voice & Messaging
Affiliates should aim to reflect our brand personality in all promotional content:
| Tone | Description | Example |
|---|
| Warm & Inviting | Encourage comfort and connection | “Make your home feel calm, cosy, and beautifully lived in.” |
| Modern & Stylish | Focus on contemporary design and colour | “Fresh looks for every room — designed to inspire.” |
| Family-Friendly | Highlight inclusivity, fun, and everyday living | “From kids’ toys to home comforts, there’s something for everyone.” |
| Trustworthy | Avoid hype, keep it genuine | “Quality you can feel — with free UK delivery on most orders.” |
3. Visual Style
Use bright, warm imagery with natural or soft lighting.
Prioritise realistic lifestyle scenes — living rooms, dining spaces, bedrooms, gardens.
Avoid overly dark, cold, or minimalistic stock-style images.
Keep colours warm and modern: mustard, orange, forest green, and soft neutrals work best.
Logo Use:
Always display the full Modern Comfort Living logo when possible.
Maintain clear space around the logo — do not crop, distort, or recolour it.
The logo can be used on white or neutral backgrounds.
4. Approved Brand Assets
Affiliates may use:
Banners and product images supplied via AWIN
Images from the official website: moderncomfortliving.co.uk
Custom lifestyle imagery that matches our tone and colours
Not permitted:
Using outdated logos or imagery from third-party sites
Editing product images to include unrelated text, discounts, or watermarks
Using competitor comparisons or misleading sale claims
5. Key Messages to Promote
Affiliates are encouraged to highlight:
Free UK delivery on most orders
Wide range of home & lifestyle products for modern living
Family and pet-friendly collections
Seasonal offers and new arrivals (home décor, Christmas, garden, and kids’ toys)
Sample promotional lines:
“Discover modern comfort for every corner of your home.”
“Style meets warmth — furniture, décor, and family favourites with free UK delivery.”
“Modern Comfort Living: where home feels truly yours.”
6. Brand Restrictions
Please avoid:
Mentioning unverified discounts, vouchers, or promotions.
Using the brand name in paid search ads or domain names.
Associating Modern Comfort Living with adult, political, or controversial content.
7. Contact
For brand assets, creative requests, or collaboration opportunities, please contact:
📩 support@moderncomfortliving.co.uk
