DODOSKIN – Branding Guidelines Summary
1. Brand Overview
DODOSKIN is a global K-Beauty retailer offering 100% authentic Korean skincare, cosmetics, and beauty tools. Our brand emphasizes authenticity, trust, quality, and customer-focused service.
2. Logo Usage
Use the official DODOSKIN logo in its original form (no distortion or stretching).
Maintain sufficient clear space around the logo (minimum equal to the height of the “D” in DODOSKIN).
Do not alter colors of the logo or overlay it on complex backgrounds.
Approved file formats: PNG, JPG, SVG.
Official logo: Click here (use the website’s header/logo as reference)
3. Brand Colors
Primary Colors:
Black: #000000 — for text, headings, and logo
White: #FFFFFF — background and negative space
Soft Pink Accent: #F8E9F0 — highlights, buttons, or banners
Secondary Colors (optional for creative use):
Light Gray: #F5F5F5 — background or separators
Dark Gray: #333333 — secondary text
Maintain brand consistency by using these colors in all campaigns and creatives.
4. Typography & Voice
Typography: Clean, modern sans-serif fonts (e.g., Montserrat, Open Sans)
Voice & Tone: Friendly, professional, informative, and approachable
Focus on authenticity, quality, and K-beauty expertise
5. Affiliate Creative Guidelines
Use only approved logos, images, and banners provided by DODOSKIN
Do not misrepresent the brand or make false claims about products
Include clear links to the official website: https://www.dodoskin.com
Note: These guidelines are for affiliates and partners to maintain brand consistency across all campaigns and media.
