Here are the basic guidelines for using the semantic and graphic Brand marketing elements that make up Circular's identity. The goal is to be consistent through all our communications. The more consistent we are, the more impactful we will be.
Circular's mission: Elevating people’s lives
Product: Circular Ring 2
Tagline: The ultimate day-night companion
Circular was born from a shared vision by co-founders Amaury and Laurent: to unlock the real potential of wearable technology.
Inspired by how athletes and health professionals use wearables, Circular sets out to make personal health insights accessible to all, enhancing everyday well-being and human potential.
Circular’s ultimate goal is to offer the wearable solution of the future: useful, seamless, and stylish. Designed to empower our users’ daily lives, to perform at their best both mentally and physically.
We focus on combining the power of AI, of big data, of miniaturization, and of IoT altogether to build the next generation of fashionable wearables that are in sync with consumers' expectations; the ultimate device that becomes essential to the way we sleep, live, and work.
Brand Assets Usage
Affiliates are permitted to use official Circular images, logos, and marketing materials available on the Circular website and official communication channels.
Any visual content must not be altered, distorted, or used in a misleading context.
Typography
Primary Title (H1): Playfair Display – Bold Italic
Subtitle (H2): Playfair Display – Italic
Body Text: Raleway – Light
Color Palette
Primary Color: #FB9348
Secondary Color: #D1C7BD
Brand Integrity
The Circular name, logo, and product images must remain clear and unmodified.
Affiliates must not create derivative versions of Circular’s visual identity.
Always maintain a clean, elegant, and health-focused aesthetic consistent with Circular’s brand image.
