Branding Guidelines for PJs by PJ
PJs by PJ is a city-inspired lifestyle and pajama brand rooted in hand-drawn illustration, playful storytelling, and elevated comfort. To maintain brand integrity, affiliates must follow the guidelines below when promoting our products:
1. Brand Voice & Messaging
Tone should be warm, fun, relatable, and community-driven.
Key themes include: comfort, city pride, gifting, nostalgia, and personality-driven design.
Do NOT position PJs by PJ as a discount or bargain brand.
Do NOT use language suggesting brand affiliation beyond the Awin partnership (e.g., “official partner,” “authorized seller,” etc.).
2. Logo & Assets
Use only approved images and logos provided within your Awin creative library.
Do not alter, rotate, stretch, recolor, or add filters/effects to the PJs by PJ logo.
Do not create your own variations of product images or brand marks without permission.
3. Product Imagery
Use only high-quality product images provided by PJs by PJ.
Lifestyle images featuring models may not be edited, cropped to misrepresent fit, or used in inappropriate contexts.
Do not overlay unauthorized coupon codes on our imagery.
4. Brand Values
We celebrate inclusivity, creativity, and authenticity—content must reflect these values.
No adult, violent, hateful, discriminatory, or controversial content may appear alongside PJs by PJ promotions.
5. Prohibited Use
Affiliates may NOT:
Modify our branding, icons, or illustrated designs.
Use low-quality, misleading, or AI-generated product imagery.
Use our assets in paid ads without written approval.
If you are unsure whether a particular visual or messaging choice is acceptable, please reach out for clarification.
