RED RUN BRAND GUIDELINES
Taglines
• Women: “When fashion works out”
• Men: “For those who move different”
WHO WE ARE
• Red Run is premium athleisure that blends fashion, function, and performance.
• Our designs are versatile, high-quality, and trend-led, made for life in motion.
• Our audience: style-conscious, active, and social (aged 18–35, UK & beyond).
• They value individuality, self-expression, and community.
• We deliver confidence, comfort, and quality at an accessible price point.
• Sustainability matters - we align with conscious consumer values.
CONTENT GUIDELINES
Logo Visibility
• Ensure the Red Run logo is visible in your content.
• If unsure, check with the Red Run Team before posting.
Mix & Match
• You can style Red Run pieces with your own wardrobe (jackets, jeans, etc.).
• Keep it authentic and true to your personal style, and what you audience is most likely to resonate with.
Content Style
• Use good lighting and clean, natural settings (outdoors, travel, everyday life).
• Keep content lifestyle-focused and aspirational, not overly commercial.
• If tagging brand, these are the correct handles:
Instagram → @redrun_activewear
TikTok → @redrunofficial
DO’S
• Lifestyle photography
• You wearing the clothes
• Good lighting and flattering angles
• Authentic, natural content
DON’TS
• No parcel or unboxing content
• Avoid content that looks overly “gifted” or “paid”
We aim for content to be as organic as possible to build trust with our consumer base and build genuine connections.
